Whatsnexx Marketing Platform allows your marketers to run campaigns on different channels within a single alert-based campaign management platform. You start off in the Whatsnexx Designer, where you can use one of many templates to create and design a campaign and traceable events. Using the Microsoft Azure platform, the program then notifies you of how the customer reacts to the events you planned (ie click on a newsletter or make a purchase). From there, you can use the Whatsnexx Manager to view customer action data and accordingly formulate your marketing strategy and send personalized messages to the customer.
Some people say that the only two certainties in life are death and taxes. As morbid as it may seem, let’s set aside the tax part of the equation and focus on death for a minute, and how this will negatively affect your business. Just to clarify, I’m not talking about the death of important stakeholders of your company. I’m talking about the death of email addresses.
If you’re looking for pay-per-click (PPC) marketing software, then you probably already have some campaigns set up but are realizing that you don’t have the time to manage them yourself anymore. Finding the right PPC software for your business needs can be difficult, which is why we’ve compiled this list of top PPC software solutions to help you locate one that meets your needs.
Gleanster analyst Ian Michiels offers straightforward guidance for implementing marketing automation in the recent Gleanster Research paper, “The New Rules of Digital Engagement.” If you’re thinking about marketing automation software, consider whether your existing process is working well and re-visit your marketing techniques.
With more and more businesses becoming savvy in Internet and search marketing, it also becomes more difficult for smaller businesses to stand out in the online noise. We took some time to speak with WordStream founder and CTO, Larry Kim, about how WordStream helps small businesses stay on top of their search marketing.
MailCraft is an email marketing software that is supported by instructional guides and videos to help small businesses, non profits and other organizations create email marketing campaigns, events and informative portals to create a dialogue with customers and members. The platform allows users to access information and education to help them learn the best practices for email marketing, event marketing, and customer and member relations.
Cyetek CRM is web-based CRM built for flexibility, speed, and easy deployment. The product makes it easy to manage customer data, products, and opportunities. Additionally, you can use Cyetek CRM to handle marketing campaigns and documents.
Campaign Monitor is email marketing software designed to facilitate to email campaigns for users of all experience levels. The platform allows users to choose a template and insert content with a few clicks.
Servora Marketing Management lets you track your marketing campaigns and shows just how effective each one is. The software monitors campaign ROI, which can help you decide the next steps for each marketing effort.
Retargeting ad design may seem easy, but it’s harder than you think. Here are what I’ve found to be the secrets to designing more effective retargeting ads.
