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– adXsearch

adXsearch is a pay per click (PPC) platform that helps retailers and media agencies optimize paid search engine efforts. The program automatically puts PPC and keyword data through 20-rule algorithms to set your bids.

Marchex Pay Per Click

Marchex Pay Per Click helps you create transparent ad campaigns so that you can easily connect with new customers. You can set audience targets by site, keyword, category, or location and view reports to see how your efforts work out.

Web CEO

Web CEO is a SEO platform with a wide array of tools to help improve webpage’s search engine rank. For instance, the program contains a page auditor that automatically shows dead links and SEO errors, an analyzer that gauges the efficacy of page wording, and a keyword databank that provides suggestions for ad keyword changes.

Kenshoo Search

With over 50 third-party software integrations, Kenshoo Enterprise is a robust marketing campaign management software solution with a wide variety of tools to bring people to the user’s site. This paid search marketing program can help users generate keywords through the use of algorithms, maximize ROI with its automated bidding formula, provides users with A/B testing tools, and deliver business intelligence on a global scale.

WordStream PPC Advisor

WordStream PPC Advisor is an online marketing platform for creating and managing pay-per-click campaigns that help make more money and save money as well. The platform allows users to build PPC campaigns across all major search engines from just one interface with support for adCenter and AdWords.

Telltale Signs You’re Ready for PPC Search Marketing Software

PPC management software is a common solution to manage, measure, and optimize search campaigns, but they can also be an can be an expensive investment- so how do you know when your company is ready to take the leap and start using a software solution to manage your search marketing campaigns? We talked to representatives from industry leaders Marin Software, Kenshoo, and Acquisio and got the inside scoop.

4 SEM Myths Keeping Your Search Marketing Campaign from Taking Off

A search engine marketing campaign is a great way to give your business more visibility online and cultivate viable leads. But the search marketing world is full of misconceptions and myths that muddle the way to search marketing nirvana. We’ve outlined four common SEM myths and why you shouldn’t let them keep you from getting the most out of your marketing efforts.

Web.com Acquisio

Acquisio is a search engine marketing software that tracks search engine marketing and PPC campaign efficiency through machine-learning optimization functionality. The platform is equipped with bid and budget management tools, campaign performance measurement capabilities and cross-channel media plan support.

– Ideagility AgileBid PPC Management

Ideagility AgileBid PPC Management works in your ad campaign accounts for Google and Bing to manage all of your keywords.

Webtrends Optimize

Webtrends Optimize is paid search and social marketing software that works to increase conversions and sales by utilizing customer interactions and engagement data. The platform is equipped with A/B and multivariate testing tools, ‘Hello Bars’ for displaying promotions or welcome back messages, and exit intent tools.