On October 23rd Google began testing the incorporation of branded banner ads as a replacement for the traditional paid search ads. With the focus strictly on branded search terms, Google has only implemented this feature for about 30 advertisers that are now seeing their banner creative take over the top of the SERP for a small portion of branded search queries.
As we dive headfirst into the last weeks of the year, one resounding theme we have heard from our clients is a desire to create more personalized experiences for target audiences in 2014 and to be more relevant in all our initiatives. Luckily, relevance is something that has been on our minds for quite some time now.
Google recently announced updates to location targeting set to impact international searches. The changes, set to roll out the week of November 11, allow ads to be served across country borders and domains. Guest contributor Levelwing discusses what the changes mean for marketers.
UberAds Mobile Advertising helps you reach potential customers via mobile and encourages downloads for your business apps. Program use begins with campaign creation. You can select targets for time,
Adknowledge Engage is a content recommendation software solution that works throughout the Adknowledge network to drive targeted traffic to your content.
TapAd Audience Targeting is web engagement management software that uses viewer behavior and impressions data to display the right ads at the right time. The platform allows users to have access to hundreds of data points, allowing them to effectively target specific audiences.
TapAd Analytics is web engagement software that works across multiple ad platforms to show how well each aspect of an ad campaign is performing. The platform allows users to monitor a full range of targeting parameters, including creative, content category, inventory source, time of day and more.
Magnetic Search Retargeting works with ads and augments data to improve brand exposure and quality of consumer responses. The platform allows customers to look up products via search engine, and this search data is matched against company ad campaign data and then used to optimize ad media and placement.
SiteWit PPC Management provides users with management tools and analytics on several fronts for all PPC campaigns. The program tracks all site visitor data and tells users which landing pages work well, which ads and keywords are effective, and what type of site content is appealing.
SmarterStats uses over 100 report items to help users analyze traffic and SEO efforts. The program displays a variety of demographics for site visitors, shows peak traffic times, and can tell the difference between hits that come from bots and actual visitors.