Browse Business Software Categories
Articles on Social Media Best Practices
9 Effective Steps for Writing Social Media Content
Posted November 22, 2017 by Kevin N.
Social media is a powerful promotional tool – but only when used correctly. There are plenty of people out there, […] Read More
How to Effectively Use LinkedIn
Posted August 31, 2016 by Austin L.
The best and worst thing about LinkedIn is the fact that a future employer could be watching at any point in time. They could be the author of the post you just liked or the… Read More
7 Social Media Security Tips To Protect Your Business
Posted April 22, 2014 by Robert Siciliano
Many small businesses recognize the benefits of having a social media presence for customer service and long-term marketing purposes. Yet many don't know that employees' social media habits can mean disaster for some businesses. Mitigate… Read More
5 Tips to Reduce the Risk of Social Media Flubs
Posted April 29, 2013 by Jeff Adelson-Yan
Whether you’re a small or large agency, you know that the possibility of a social media flub is real. Usually, it is the result of someone being careless or frivolous with their social media use.… Read More
Social Media Crises: 3 Tips for Calming the Storm
Posted March 29, 2013 by Ernan Roman
No company is immune to the possibility of damaging comments, posts and tweets. So how do businesses prepare for unwanted attention on far-reaching social channels? Here, we look at a few companies that have weathered… Read More
Make Your Social Media Channels More Effective in 4 Steps
Posted March 1, 2013 by Steven Van Belleghem
Many companies struggle to plan their next moves on social media, especially when it comes to the channel and content debate. Here, we share our approach to making effective use of top social media tools… Read More
How to Reach a Highly Targeted Audience with Facebook Ads
Posted January 4, 2013 by Ashley Dotterweich
For many people, Facebook is the social platform to end all social platforms. But it’s been a long time since Facebook has been just for keeping in touch with your friends - Facebook offers a… Read More
5 Tips to Not Ruin Your Social Media Presence
Posted November 19, 2012 by Kate Rose
Social media represents the biggest opportunity for businesses since the internet arrived. Yet, curating a successful, genuine social media presence takes hard work and a certain amount of talent. Utilize these social media best practices. Read More
Solving the SMB Social Media Marketing Conundrum
Posted September 25, 2012 by Laurie McCabe
The SMB Group’s latest survey, 2012 Small and Medium Social Business Study, examines how and why small and medium businesses (SMB) are using social media in their businesses today. The study also provides trending analysis… Read More