Webinars can be a valuable tool for marketing to prospects and customers alike, letting marketers meet with prospects and clients online, anywhere, anytime. Webinar technology offers the perfect way to cost-effectively deliver presentations, product demonstrations, meetings, seminars and training in today’s increasingly virtual workplace.
Webinars already help companies generate leads and convert them into sales. But, when paired with a customer relationship management system, webinar data can be integrated into business processes to help companies generate even more leads and sales. While companies can gather a lot of information about webinar registrants and attendees based on the information they fill out before joining the event and their behavior during the event, what matters most is what companies do with that information after the webinar. For most sales organizations, this follow-up activity is outlined and performed in a very strict fashion and tracked within their CRM system.
Effective marketing should drive business by uncovering sales opportunities, qualifying the resulting leads, and cultivating relationships with influencers and decision-makers that turn leads into clients. In an increasingly global marketplace, in which customers can find vendors with a simple Internet search, companies must distinguish themselves to their prospects and clients with thought leadership and value-added services. Webinars can facilitate marketing initiatives, letting marketers meet with prospects and clients anywhere, anytime, in an Internet-based, real-time environment.
Before moving to an integrated solution, AtTask had to send email reminders and confirmations through the webinar platform. Emails looked generic and knowing who intended to join an event was impossible. Using ReadyTalk, AtTask could set up email templates and use Eloqua to send and track all communications, from invite to registration to log-in. The registration page now resides on the company's website for a consistent, branded user experience.
Prior to partnering with ReadyTalk, Compendium had been using another well-known webinar service provider, but was grappling with recurring software issues and connectivity problems.
IRISS has experienced numerous benefits since migrating from the other platforms to Pardot and ReadyTalk.
If you want your webinar to reach your target audience, you have to think about the best way to market it through emails, social media, and the landing page itself. Here are some must-follow best practices for successfully planning and marketing your webinar.
In this white paper, discover the various strategies you can employ after your online event to ensure that your company continues to see returns on the time and resources spent in creating the webinar.
With current advances in technology impacting the way people connect with one another, web conferencing software has become a tool that can deliver much more for your company than its name implies. Whether you need to meet remotely with colleagues and clients or not, your company can most likely benefit from using web conferencing software in order to drive your business.
As the economy continues to swoon, and companies look for less expensive ways to bring together groups from all over the world, web conferencing solutions have become more and more popular. There are a number of web conferencing solutions on the market, all with different feature sets and improved technologies. While the features and capabilities needed from web conferencing software depend on the purpose of the presentations, there are several features that no web conference/webinar software should be without.