CRM for small businesses today is synonymous with web-based CRM. Web-based CRM has settled the affordability issue in favor of SMBs that can now consider deploying a CRM solution. SMBs have far greater options now. Earlier, they were limited to selecting from generic CRM systems that needed expensive customization and open source packages that did not offer a satisfactory range of features.
Features that a small business CRM solution should include are:
More and more CRM vendors are creating small business CRM solutions. However, some of these are simply stripped down versions of their more complete enterprise level systems and might require a longer implementation timeframe. The best small business CRM solution is one that is also scalable. This way, as the business grows, more advanced features can be added on. If not, the company will outgrow their current CRM and be forced to purchase an entirely new system.
Open source CRM is an excellent proposition for SMBs that are looking for generic CRM software or for those companies that are testing the CRM waters before opting for a particular brand. Daffodil CRM and SugarCRM are two popular web-based open source CRM systems.
When looking into a small business CRM solution, it’s important to have a budget in mind. A realistic budget is the first step in assessing affordability and features.