About LeadMaster Marketing Software

LeadMaster offers a full roster of integrated sales and marketing products and services designed to increase sales and enable healthy return on investment on marketing programs.  LeadMaster’s online customer relationship management (CRM) system provides an easy-to-use web-based knowledgebase that you can leverage for response tracking, data mining and marketing reporting.

In addition, you can drive demand generation and increase return on investment (ROI) by taking advantage of LeadMaster’s complementary tactical services, including:

• Outbound telemarketing programs to uncover qualified leads, including list acquisition and script development
• Closed loop sales support, including professional Lead Driver services to ensure effective lead follow-up by internal sales teams and business partners
• Web-based surveys, lead generation forms, landing pages and online event registration
• Print and online creative services for direct mail, micro websites and event management
• Expert consulting services for program development and process refinemen

About LeadMaster

Founded in 1998, LeadMaster is a privately held company with a mission to deliver powerful web-based contact management tools for effective distribution, tracking and data mining of sales leads. Its founders offer a wealth of experience and expertise in a variety of fields, including marketing, sales and information technology.

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based LeadMaster solutions. The company’s online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation, marketing automation and virtual call center capabilities, this powerful web-based CRM application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment on marketing campaigns.