About Marketo Marketing Software
“Founded by marketers for marketers,” Marketo was started in January 2006 by world-class marketing software executives who transformed B2C marketing at Epiphany. They started Marketo with a mission to apply the same approach to powerful but accessible technology and analytics to reinvent B2B marketing software.
Today, Marketo is the fastest growing marketing automation vendor and has over 50 enterprise customers in B2B industries such as technology, financial services, life science, health care, telecom, insurance and publishing.
A network of partnerships extends Marketo’s technology and provides consulting, best practices, and service bureau services. Marketo’s Modern B2B Marketing blog and marketing best practices community are recognized as industry destinations for marketers to share ideas and help each other drive results.
Marketo Key Strengths
- Marketo provides sophisticated yet easy marketing automation software that helps marketing and sales work together to drive revenue and improve marketing accountability. The company’s Lead Management and Lead Insight for Sales solutions include email marketing, lead nurturing, lead scoring, and closed-loop reporting capabilities to generate and qualify sales leads, shorten sales cycles, demonstrate marketing ROI, and drive revenue growth.
- Unlike other marketing automation solutions, Marketo is powerful yet easy to use, without the need for training, and the application offers an on-demand model to get customers up and running quickly, with no charges for set-up or integration.
- With Marketo’s intuitive B2B marketing software, it’s finally possible to automate and measure integrated lead nurturing, event triggered, and drip marketing campaigns — without requiring IT or specialized skills.
- What’s more, with on-demand lead generation software from Marketo, B2B marketing professionals can find hot leads that are ready for sales and automatically nurture the remaining prospects that represent future opportunity but aren’t yet ready to engage in an active buying cycle.