SAP’s customer relationship management offering, mySAP CRM, is part of the company’s comprehensive suite of cutting-edge enterprise resource planning (ERP) applications.
mySAP CRM is a robust set of tightly-integrated components designed to transform businesses into customer-centric entities that are more agile, more responsive, and more competitive. As the solution has evolved and matured, mySAP CRM has become one of today’s most widely-used CRM packages. In fact, a recent study by industry analyst firm Gartner indicated that mySAP CRM was the clear leader in both revenue growth and market share.
mySAP CRM empowers companies to deliver value around each individual customer by leveraging customer insight that is timely, relevant, and complete. As a result, businesses can increase productivity, enhance core customer-facing processes, and instantly respond to shifting business conditions and changing client needs.
mySAP CRM offers:
* Intuitiveness. With an easy-to-use, customizable Web-based interface that is consistent across all components of the solution, mySAP CRM can ensure high user adoption and deliver significant efficiency increases.
* Flexibility. mySAP CRM offers multiple deployment options that include on-site, on-demand, or hybrid. So, each company can choose the implementation model that will work best for them.
* End-to-End Process Support. mySAP CRM supports company-wide processes with solutions that span critical activities across the front- and back-office. Available modules include Marketing, Sales, Service, Partner Channel Management, Interaction Center and e-Commerce.
* Intelligence. All mySAP CRM applications include powerful analytics that provide a comprehensive, real-time view of all customer activities and interactions across all touch points, including campaigns and outbound communications, the field, the Web, call centers, and channel partners.
But what really sets mySAP CRM apart from the other CRM solutions on the market today is the industry expertise it delivers. mySAP CRM offers pre-packed applications that are designed to support the unique customer-facing processes of more than 25 specific sectors including automotive, consumer goods, retail, high-tech, professional services, and telecommunications.