About Onyx Marketing Automation Software
Onyx Software Corporation, now a part of Consona, provides CRM, Customer Process and Customer Performance solutions for the enterprise. The company’s flexible CRM solutions enable organizations to automate, manage, and evolve their customer processes quickly and cost-effectively for strategic advantage.
Onyx Marketing Software
The company’s product portfolio includes:
- Onyx Customer Management – Capture and centralize information from all customer interactions to create a single, comprehensive view of your customer.
- Onyx Process Management – Design, automate, and manage your business processes to optimize performance and increase the agility of your business.
- Onyx Performance Management – Analyze and adjust your business processes based on customer data delivered through pre-built data cubes, reports and dashboards.
Specific marketing capabilities include: an employee portal that houses all customer data and provides functionality to design and execute marketing campaigns, customer portal for web self-service, e-mail acccelerator to manage high volume e-mail campaigns, campaign tracking and lead management, as well as marketing reporting and campaign analysis tools.
Benefits for Marketers
Onyx’s n-tier, component-based architecture provides unparalleled scalability, reliability, and flexibility for customizing business rules and workflow to address immediate and future business requirements. The company’s open, native XML integration framework delivers a flexible and extensible platform for enterprise customization and enables an organization to quickly achieve more seamless enterprise application integration for rapid deployments and speed to ROI.
Onyx Corporate Background
A business unit of M2M Holdings Inc., Onyx Software is a worldwide leader in customer management and process software for mid- and large-sized enterprises.
Onyx serves more than 1300 customers in a variety of industries, with a focus on the financial services, health care, contact center, high tech and local government markets. Customers include: Amway Corporation, Mellon Financial Corporation, The Regence Group, and State Street Corporation.