Unica Corporation is a leading global provider of Enterprise Marketing Management (EMM) software.
Focused exclusively on the needs of marketers, Unica’s Affinium software delivers key EMM capabilities, including: web and customer analytics, demand generation, and marketing resource management. Affinium streamlines the entire marketing process for brand, relationship and internet marketing – from planning and budgeting to project management, execution and measurement.
As the most comprehensive EMM suite on the market, Affinium uniquely delivers a marketing system of record – a purpose-built solution through which marketers easily manage marketing information and assets, rapidly assemble campaign components, and report on performance. Unica’s EMM solution is to marketing what sales force automation is to sales organizations.
Affinium is available “on-demand” (hosted) or for in-house deployment. Affinium consist of four modules: Campaign, Model, Plan, and Leads.
Unica counts more than 400 customers across five continents. The company’s EMM software is marketed primarily to marketing organizations in various industries, including financial services, publishing, retail, insurance, telecommunications, automotive, healthcare, pharmaceuticals, and travel and hospitality.
Founded in 1992, Unica is headquartered in Waltham, Massachusetts.