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About Unica Marketing Software

Unica Corporation, incorporated in Waltham Massachusetts in December 1992, is a provider of software and services used to automate marketing processes. The company’s set of integrated software modules is offered under the Affinium name. Focused on the needs of marketers, Unica’s Affinium software enables the marketing process for direct, Internet and brand marketing, from analysis and planning, to budgeting, production management, execution and measurement.

As an enterprise marketing management (EMM) suite, Affinium delivers a marketing system of record, a solution through which marketers capture, record and manage marketing activity, information and assets, design campaigns and report on performance. Its software products can be licensed on a perpetual or subscription basis, and can be deployed either at the customer’s location (on premise deployment model) or managed as a remotely hosted solution by its marketing services providers (MSPs) or, for certain products, by Unica (on-demand software as a service deployment model).

In 2006, Unica was named for the 7th year to the Deloitte and Touche Fast 50 and Fast 500 — the only company to be on the Fast 50 for this long. Unica has also been listed on the Forbes Magazine Midas List of 25 fastest growing technology companies, the Software 500 — for five consecutive years, and has been ranked – for three years in a row — as the top leader in marketing automation by CRM Magazine.

Unica Key Strengths

  • Unica Corporation is a leading global provider of Enterprise Marketing Management (EMM) software designed to help businesses increase their revenues and improve the efficiency and measurability of their marketing operations.
  • Unica marketing software focuses exclusively on the needs of marketing organizations and its Affinium software solution addresses the principal functions of EMM including marketing and customer analytics, demand generation and marketing resource management.
  • Unica marketing software is positioned in the visionaries quadrant of Gartner, Inc.’s “Magic Quadrant for Enterprise Marketing Management, 2008.”
  • Affinium Leads provides the ability to better manage the qualification, enrichment, distribution, maturation, and feedback loop on leads – all resulting in increased closure rates and improved marketing ROI.
  • With Affinium Leads, a core component of the market-leading Affinium Enterprise Marketing Management (EMM) suite, companies can deliver better quality leads to the right people at the right time and have clear visibility into what happens next.
  • Unica’s customer base has grown to over 500 worldwide, and its Affinium Suite has garnered top marks from Gartner, OVUM and Forrester Research.