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About Vtrenz Marketing Automation

Vtrenz, a Silverpop Company, is an on-demand marketing automation solutions provider giving corporations innovative, intuitive marketing automation software. The company’s hosted marketing technology is actively used by companies spanning many industries including high tech, not-for profit, marketing service providers and more.

Vtrenz marketing automation software is hosted in the cloud and allows direct marketing professionals to solve their marketing challenges in order to generate qualified leads, automate demand generation, and measure marketing campaign results.

Complete with features such as email marketing, direct mail, marketing surveys, web forms, landing pages, microsites, behavior-based segmentation, campaign analytics and campaign automation, Vtrenz provides the technology needed to automate marketing campaigns ensuring that prospects and customers receive the right message via the right channel at the right time. And integration with customer relationship management (CRM) systems, such as, accelerates the lead to sale process allowing your sales team to close more deals and generate increased revenue.

Vtrenz is also committed to customer success. From initial set-up to campaign execution, a dedicated account manager ensures each customer quickly masters Vtrenz’ products and utilizes email marketing best practices. In addition, Vtrenz understands that organizations have limited time and resources; therefore and it knows how to build marketing automation technology for marketers.

Vtrenz Key Strengths

  • Offering a true, on-demand marketing solution, Vtrenz is in the forefront of delivering automated, multi-channel marketing solutions that optimize lifecycle marketing campaigns throughout all stages, from initial interest to engagement and beyond.
  • Vtrenz gives marketers complete control of customer and prospect data by integrating their marketing deployments and centralizing their prospect and customer data, including marketing campaign activity history, in a central database.
  • The powerful lead management functionality of the Vtrenz solution provides marketers with control over the entire lead flow process; providing a true closed loop of lead information between sales and marketing.
  • With the Vtrenz lead management solution, an organization can qualify leads with a sophisticated lead scoring model, know when sales has accepted a lead sent by marketing, send alerts and tasks to bring attention to specific leads and complete the loop with substantiated ROI reports.