Founded in 1998, Aprimo aligned itself around a vision of bringing Enterprise Marketing Management to market. Nearly a decade later, Aprimo is the first vendor to deliver marketing software that provides role-based functionality for the entire marketing department. Aprimo is headquartered in Indianapolis, with offices worldwide.
Aprimo provides Enterprise Marketing Management (EMM) software to leading marketing organizations around the world. Aprimo’s software is built on its visionary Enterprise Marketing Backbone™ which uses a services oriented architecture (SOA) that eliminates marketing as an island of automation.
Aprimo addresses the challenges and opportunities of marketing executives — alignment with the business, accountability for investments, multi-channel marketing, differentiating against competitors, managing a brand and maximizing the lifetime value of the customer base. Aprimo’s empowering technology maximizes shareholder value and secures the place of marketing in the boardroom.
The company has delivered over 200 successful customer deployments across 40 countries. Aprimo empowers the world’s leading brands in financial services, telecommunications, life sciences, automotive, entertainment and media, retail, consumer goods and B2B, including Bank of America, Cingular, Home Depot, Pfizer, Toyota and Warner Bros.
With enterprise marketing management (EMM), companies can accelerate campaign execution and dramatically improve results. Aprimo provides one of the leading EMM solutions available today, giving companies the tools they need to optimize their most critical marketing operations.
With software from Aprimo, business can achieve significant benefits – increased staff productivity, enhanced brand equity, improved coordination of multi-channel marketing programs, and optimized customer value.
Companies who use Aprimo solutions have reported strong return on investment, reducing marketing cycle times by as much as 25%, cutting marketing production costs by more than 30%, and boosting campaign response rates by a whopping 185%.
The Aprimo enterprise marketing management suite comes in two editions:
Aprimo Marketing Enterprise Edition
The Enterprise edition is a robust, intuitive role-based application that combines marketing resource management with campaign management to fully automate end-to-end marketing operations. Available as an on-site package, or as a hosted system, this highly configurable solution can scale to meet the needs of global organizations with thousands of distributed users.
Additionally, Aprimo’s Enterprise edition provides powerful intelligence, capturing and deploying best practices through dynamic processes monitoring and exception reporting.
Aprimo Marketing Professional Edition
Designed to address the needs of individual users, or smaller marketing teams, the Professional edition provides basic features and functionality – such as project management, a digital asset portal, automated approval tracking, and budget management – for those users with less complex requirements.
The Aprimo Professional edition is available only as a Web-based, on-demand solution.