What is CRM
CRM stands for client relationship management, a program that facilitates and enhances your relationships with your prospects and clients resulting in closing more deals and better client support. Service providers were the first to discover this resourceful tool for their customer care and after-sales services, reaping the benefits of having organized data on their clients. Many of the companies saw a tremendous increase in success, integrating CRM more and more into the realms of sales, marketing and real estate. It is only beginning to change the way businesses handle their relationships with clients, closing more deals and generating higher revenues.
How to choose a CRM system?
Choosing a CRM provider is a just like buying a house. It is important when you are searching for your CRM to consider all of your current wants and needs, as well as future desires for growth and expansion. Once you have found “the one”, make sure to re-evaluate and be firm with your decision, because as everyone can agree, a move is a hassle.
In today’s market, there exists a plethora of different types of CRM solutions that makes choosing the right CRM confusing and time-consuming. Knowing a few important key factors will help you to filter through all the available options, speeding up the process of choosing the right CRM.
Filter #1: Specialized CRM vs. General CRM
When choosing the right CRM solution for you, the first step is to know and understand why in the real estate market a specialized CRM is a more profitable than a general CRM.
A General CRM requires a great deal of your time, effort and investments for it to be tailored to your business sector, in this case real estate. Every CRM consists of “contacts” as a base element, but general CRM’s are missing a crucial element for the real estate market, “properties.” It is a long complicated process to add the ‘property’ element to a general CRM (and to make it work with Listing/MLS Software) that will only vacuum up your time and money. In other words, for a small business the investment to transform a general and free CRM to a specialized CRM is pricier than paying for a commercial specialized CRM.
So the conclusion is that a specialized CRM for Real Estate is the option of choice with both the “contacts” and “properties” elements already included.
Filter #2: Web-based vs. PC-based
There are both PC-based CRM applications (that runs on your personal computer) and Web-based applications that can be accessed through the Internet. Although PC-based applications may seem more convenient in the beginning but there are some disadvantages as well.
On the other hand, Web-applications are always managed and maintained by professional companies (the CRM service provider or the hosting company). So maintaining and accessing the important data of your business is much more convenient when using a Web-based application.
Using a PC-based CRM application instead of a Web-based application is like storing away your money under the mattress rather than saving it in the bank.
Filter #3: Commercial vs. Non-Commercial
It is interesting to know that there exist a handful of free (non-commercial) CRM applications in the market. Most of these non-commercial CRMs are general and not specialized. Based on filter #1 specialized CRM is what you should look for. Nevertheless supposing there are some specialized and non-commercial CRM systems, still they should be avoided:
Starting off with a cheaper or free CRM system and then migrating to a better commercial solution is not advisable because converting and transferring your clients’ data from the old system to the new one will be timely and costly. Sometimes business owners feel that they’re doomed to stay with a weak or expensive system forever because they cannot bare the hassles of such migration.
Filter #4: On-Premise vs. On-Demand (SaaS)
On- demand or Software as a Service (SaaS), is a service (instead of an owned software) that is hosted and managed on the service provider’s servers, allowing you to focus on your business rather than worrying about technical boredom. The advantages of the SaaS model are:
The disadvantages are:
With On-Premise, the other option, you purchase a license to use the CRM system on your own server, leaving control in your own hands.
Filter #5: Per User vs. Unlimited Users
‘Per User’ is a license model where you are charged a fee based on the “number of users”, the end users of your CRM. Meaning as your number of users (agents) increases, the more you will have to pay. Being the case for most On-Demand (SaaS) models, as your company grows the more time and money will be required to support your larger system. On the opposite side of the spectrum we have ‘per installation’. In this license model rather than paying per user, you pay only a one-time fee for the installation of the provider’s system onto your own server. As it is clear this is usually the case in On-Premise models.
Introducing Realtyna CRM for Real Estate
Realtyna CRM is a commercial and specialized CRM for Real Estate. It is a web-based program based on On-Premise license model meaning that you can install it on your own servers. Realtyna CRM generously enables you to have an unlimited number of users with a one-time purchase (which is rare amongst all the specialized CRM systems).
More interestingly there is another product of Realtyna, the Membership & Payment Gateway. This allows you to receive membership fees from 3rd party agents, rendering them the CRM services furnished by Realtyna CRM installed on your own website. In another words it enables you to lease CRM services to other agents.
Realtyna CRM needs to be used with its base application RPL (Realtyna Property Listing). Realtyna CRM and RPL together will provide you with both “contacts” and “properties” elements for creating a specialized CRM environment. RPL enables you to add, display and search properties on your website. Realtyna CRM allows you to gather information about your website visitors, generating leads and assigning them to particular realtors (agents).
For realtors CRM simplifies the sales process by: