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Maximizer CRM Software Review

Maximizer CRM software makes powerful, comprehensive – yet cost-effective – customer relationship management (CRM) a reality for small and mid-sized businesses.

Introduced to the market in 1995, Maximizer software combines some of today’s most robust contact management capabilities with features for sales force automation, marketing automation, and customer service. With the help of Maximizer software, more than 7,500 companies around the globe have built a stronger, more efficient frontline to their prospects and clients.

Maximizer software offers the following components:


Maximizer software provides more than just state-of-the-art contact management – it enables more effective management of leads, opportunities, and customers, as well as partners and other indirect sales channels.

As a result, it can dramatically improve sales operations from end to end. Maximizer software further enhances the selling cycle with features such as time and task management, automated process workflow support, dynamic alerts, and remote access and synchronization capabilities.


Maximizer software empowers companies to improve the success of their communication and lead generation programs.

Marketing staff can automate the execution of projects, and more effectively manage related lists and collateral materials. Additionally, they can gather in-depth intelligence about the needs, preferences, and behaviors of their target audience, so they can launch more personalized campaigns. And, Maximizer software makes calculating response rates, return on marketing investment, and other key performance indicators fast and easy.

Customer Service

With Maximizer software, customer support teams have all the tools they need to deliver more efficient and responsive service to clients.

Key capabilities include a centralized knowledge base and repository of historical customer information, fully-automated case management and resolution tracking, defect monitoring, online self-service, and computer telephony integration (CTI) to improve the productivity of phone-based services while reducing related costs.

Each Maximizer software module includes robust business intelligence, giving users a variety of pre-built reports to choose from, as well as the ability to create custom reports. Additionally, Maximizer software can be tightly integrated with other critical business applications such as Microsoft Office, Outlook, Exchange, and QuickBooks.