Microsoft was founded in 1975. The company’s product segments provide management with a financial view of its key businesses. The segments provide a framework for the alignment of strategies and objectives across the development, sales, marketing, and services organizations, and for the timely and rational allocation of development, sales, marketing, and services resources within businesses. The company’s seven product segments are: Client; Server and Tools; Information Worker; Microsoft Business Solutions; MSN; Mobile and Embedded Devices; and Home and Entertainment.
The company’s research and development facilities are located primarily in Redmond, Washington, with smaller facilities in such locations as Mountain View, California; Fargo, North Dakota; Beijing, China; Dublin. As of June 30, 2005, Microsoft employed approximately 61,000 people.
Like its size, Microsoft’s ambitions are anything but small. The world’s #1 software company provides a variety of products and services, including its Windows operating systems and Office software suite. The company has expanded into markets such as video game consoles, servers and storage software, and digital music players.
Microsoft’s success includes the flexibility to respond to emerging markets, such as today’s growth opportunities in China and Eastern Europe, and to the ever-changing needs of the customers. Capitalizing on these opportunities and demands involves quickly adapting to new approaches, trading partners, and procurement strategies.
In response to these global challenges, Microsoft offers Microsoft Dynamics, a suite of integrated, adaptable business applications for small and medium-sized organizations and divisions of large enterprises. These integrated solutions—delivered through a worldwide network of experienced Microsoft Certified Partners—work like and with familiar Microsoft software and help automate and improve financial, customer relationship, business intelligence/analytics, and supply chain management.
Microsoft Key Strengths