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Omniture Search Marketing Solutions

Omniture was founded in 1996. It was formerly known as, Inc. and changed its name to, Inc. in 1999. Further, the company changed its name to Omniture, Inc. in 2002.

Omniture, Inc., provides online business optimization software that enables companies to manage and enhance online, offline and multi-channel business initiatives.

Designed for search marketers, Omniture SearchCenter helps organizations drive success by automating keyword bidding and by combining multiple search engines in one easy-to-use interface. Automated bid strategies and alerts help marketers evaluate and respond to changing bid conditions. Omniture SearchCenter helps marketers target the right audience, measure and achieve tangible ROI all in one easy-to-use solution. Omniture SearchCenter includes:

Keyword Classifier allows keywords to be categorized into groups by characteristics providing a more holistic view of keyword performance. With this information, marketers gain greater understanding of how keywords perform within segments and can respond with search strategies for individual keywords as well as for keyword groups, campaigns or other level of segmentation.

Rule Builder Bid strategies simplify the process associated with complex keyword management tasks. Omniture SearchCenter contains not only a library of automated best-practice strategies, but also allows marketers to create custom rules for their unique bidding strategies. Through this combination, marketers can develop winning bid strategies, respond quickly to competitive bid conditions and compete within the bounds of their marketing budget.

Excel List Management is the industry’s first fully integrated Excel client. Search marketers familiar with using Excel spreadsheets can upload/download keywords from multiple list sources with pre-defined import templates and easily analyze and model campaign performance scenarios before launching campaigns.

TrueClick provides alerts and reports on suspicious keyword activity based on defined thresholds. Armed with this information, marketers can determine if the suspicious activity is the result of good marketing efforts or if some level of click spam is occurring.

AdMatch associates keywords with the precise text ad that was served. With this information, marketers gain greater insight into which text ads are most successful and can make appropriate changes to text ad, creative and keyword strategies.

Omniture has more than 1,000 customers across 70 countries, and represents some of the largest and most well-respected enterprise brands in the world, including:

  • Three of the top five Fortune-ranked companies.
  • Nine of the top 10 automotive Web sites.
  • The world’s largest corporation and retailer.
  • The Internet’s largest e-commerce site.
  • The Internet’s largest advertiser.