The SEMDirector portfolio of search marketing automation software provides global organizations with robust search marketing automation solutions for paid search advertising and organic search engine optimization across the enterprise and throughout the channel.
SEMDirector typically works with their customers in one of three ways: as an extension of their in-house marketing team utilizing the company’s agency services and solutions, as a management dashboard to monitor and optimize internal search marketing programs and third, as an analytic console to evaluate and quantify the SEM programs developed and executed by their agency or agencies. SEMDirector’s search marketing software includes:
SEMDirector Marketing Action Platform – Data integration and presentation platform that allows large organizations to view paid and organic search program performance in a single, comprehensive analysis.
SEMDirector Paid Insight – Create, manage and optimize the performance of paid search programs across many search engines, countries, languages, business units and business objectives.
SEMDirector Organic Insight – Automate the Search Engine Optimization process of the website in order to improve ranking, traffic and conversions from natural search listings.
SEMDirector Competitive Insight – Monitor and evaluate online brand presence and competitor and partner performance in paid and organic search programs.
SEMDirector Channel Insight – Model and measure the Return-On-Investment of Search Engine Marketing activities based on organization-specific goals and objectives.
Headquartered in San Diego, SEMDirector’s growing customer list includes some of the world’s best known brands in high tech manufacturing, electronics, media and publishing and consumer packaged goods.