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What Can Search Marketing Software Do for Your Agency?

Offer Exceptional PPC Management Services
Increased demand from clients for help in managing their online advertising, including pay-per-click campaigns (PPC), is pushing agencies of all sizes and backgrounds into the challenging world of online advertising.

Frequently inexperienced in online marketing, understaffed and lacking best practices, advertising agencies are begging for help to provide quality PPC management services for their clients.

Advertising agencies have found that managing increasingly complex and expanding PPC campaigns absorbs staff time, taking them away from creative projects that they enjoy. Adding headcounts is not the solution. Finding skilled online marketers is challenging and expensive. Even if an agency finds affordable, quality, PPC management help, these new employees quickly find themselves stretched if their job is to manually manage a growing volume of keywords and campaigns.

Paid search software is designed to help advertising agencies offer their clients exceptional PPC management services. This emerging class of software helps agencies to scale their business without scaling costs, deliver a better return on investment for their clients, and stay on top of search engine marketing best practices.

Scale Your PPC Business (Without Spending More)
Using Pay-per-click (PPC) Management software you are able to handle more PPC management clients without adding expensive headcounts. By consolidating advertising campaign information from the major search engines and automating the bidding process, one person can manage many accounts and thousands of keywords. The automated bidding feature of Pay-per-click (PPC) Management software packages frees your staff from the need to constantly monitor and adjust bids to get the best return on investment.

With a Pay-per-click (PPC) Management software package in place, your agency can confidently take on new PPC management clients, and grow with them as they shift more advertising dollars into effective PPC programs.

Deliver a Better Return on Investment
Not only does Pay-per-click (PPC) Management software allow you to manage more accounts, the automated bid management features of Pay-per-click (PPC) Management software allows you to get a much better return on investment than you could ever get through manual bid management.

Many Pay-per-click (PPC) Management software packages allow you to set bidding objectives to meet your client’s unique goals. You can maximize brand exposure, obtain the maximum quality traffic, stay within budget goals, or minimize cost-per-customer acquisition. It’s all done automatically, and accurately, so you are confident in delivering the best return on your client’s investment.

Ensure Best Search Practices
Search marketing is evolving at an amazing pace. Just when you think you know the formula for delivering PPC success, Google adds a new feature, or your client’s competitors adopt a new strategy.

Sophisticated search marketing software packages adjust their algorithms to market changes. New features that are made instantly available through hosted software packages help you stay on top of the latest trends. By incorporating best practices into the software, you should feel confident that you are meeting your client’s needs, without the fear that another agency could do it better.

Using a Pay-per-click (PPC) Management software package allows your agency to acquire new business and confidently deliver exceptional PPC services.