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What Is Pay-Per-Click Management Software?

Get Control of Your PPC Campaigns and Increase your ROI
Gone are the days when managing a Google campaign took a few minutes a week. With the value of pay-per-click (PPC) advertising well proven, big budgets are now dedicated to online advertising. Paid search advertising campaigns have become very complex, involving thousands of keywords, multiple search engines, and complex bidding strategies. As a result, new tools are necessary to get the greatest value from bids.

Third-party Pay-per-click (PPC) Management software helps marketers manage their complex campaigns by consolidating campaign management, optimizing bidding, and eliminating tedious account management tasks to improve their marketing return on investment.

Whether you are a small business with a seasonal campaign, a marketer in a corporation, or an advertising agency with multiple client campaigns, search marketing software helps you dynamically manage bids and placement, reduce your workload, and increase your marketing effectiveness.

What are the Benefits?
Pay-per-click (PPC) Management software packages help marketers overcome the challenges associate with PPC campaign management.

Pay-per-click (PPC) Management software consolidates your campaigns giving you all the visibility and control you need to launch, manage, analyze and optimize your paid search advertising. Freed from tedious campaign management, you can spend more time on your marketing strategy and creative.

In addition to consolidating account information, the bid management feature included in all Pay-per-click (PPC) Management software packages simplify the keyword bidding process, enabling you to get the best results possible from your paid search campaign. It can help you minimize mistakes and ensure that you stay in the bidding range you want without exceeding your marketing budget. Not only does bid management software simplify the bidding process, you’ll also spend less to acquire new customers.

How Does it Work?
With a Pay-per-click (PPC) Management software package your PPC campaign data from all the major search engines such as Google, MSN, and Yahoo! is consolidated for centralized management. Campaign goals can be set to govern the bidding strategies for all campaigns. Bid prices are automatically adjusted across all campaigns and search engines to optimize bidding to match goals. And, reports that contain data from all the search engines, help you make better advertising decisions.

By centralizing all your PPC campaign data in one management dashboard, you no longer have to visit each of the search engines to make adjustments. Automated bidding eliminates the need to continually manually adjust bids, and is more accurate. And, consolidating reports helps you keep an eye on things, without spending a lot of time comparing different search engine reports.

Who Should Use It?
Advertising agencies with a growing number of PPC clients, large corporate advertisers, and lead generation companies are the primary users of Pay-per-click (PPC) Management software. With their large online expenditures these types of advertisers have the most to gain from bid optimization, and consolidated campaign management.

Using Pay-per-click (PPC) Management software, in-house marketing department are able to:

  • Spend less time managing campaigns.
  • Reduce their costs-per-lead, and/or cost-per-acquisition.
  • Get the greatest value from their advertising spend.
  • Manage their own PPC campaigns saving on agency expenses.
  • Feel confident that you are following best practices.

Pay-per-click (PPC) Management software benefits advertising agencies that manage client PPC campaigns and lead generation companies whose business depends on generating the lowest cost, highest quality leads. Benefits for agencies include:

  • Increased efficiency by managing thousands of clients and millions of keywords from a unified interface.
  • The ability to meet client goals on a consistent basis.
  • Confidence in delivering the best value for their clients.
  • Individualized reports for each client.
  • Keep on top of search marketing best practices.
  • Scale your search marketing practice quickly, without increased complexity and cost.

As PPC programs evolve and become more complex and advertisers become more sophisticated, Pay-per-click (PPC) Management software won’t be a “nice to have” for advertisers, it will be a necessity to compete effectively.