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Infor Helps CryptoLogic Play the Game
By John Harrison | Jan 04 2008
Infor's marketing software helps CryptoLogic's licensees achieve a four to five percent gain in revenue. Read More
What's Best -- HTML or Text Emails?
By John Harrison | Jan 03 2008
Our CRM Advisor addresses the long-standing debate on the value of HTML vs. text-based marketing emails. Read More
CRM Events - Q1 2008
By John Harrison | Jan 01 2008
Looking to meet with the leading CRM experts, see the best CRM solutions in action, or network with your peers? Then check out these upcoming CRM-focused conferences and trade shows. Read More
How to Manage The New Salesperson
By John Harrison | Dec 12 2007
Hired a person new to sales? Transitioning a promising employee to sales? Now what? Let's focus on business to business sales (B to B). You may already have a training program for salespeople and if… Read More
CRM Across Borders: Managing Internationally
By John Harrison | Nov 29 2007
Many CRM systems begin to struggle as business growth expands across borders and currencies, resulting in poor visibility across the entire business organization. Consider a global organization: sales information and results cover the territory, the… Read More
How Companies Waste Leads
By John Harrison | Nov 13 2007
Marketing expert, Patty Azzarello, shares two basic principals that will keep you from wasting leads. Follow her advice and you will maximize your investment in marketing and close more business. Read More
Put Your Offering in Context
By John Harrison | Nov 13 2007
Relationship expert, John I. Todor, shares insights on how to put your offering into a context that is meaningful and valuable to your customers. It's all about the customer's perspective. Read More
CRM Analyst Buzz
By John Harrison | Nov 13 2007
What’s the latest buzz in customer relationship management? Here's what the leading industry analysts have to say about the most current CRM techniques and trends. Read More
What's Hybrid CRM?
By John Harrison | Nov 13 2007
It's the best of all worlds. Hosted and on-premise customer relationship management software. In fact -- it's the new market trend. Learn about it. Read More