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How to Protect your CRM Database

How to Protect your CRM Database

By John Harrison | Jul 28 2007

Your CRM database is one of your most valuable assets. Follow these steps to maximize your database integrity. Read More 

Six Imperatives for Building Customer Equity

Six Imperatives for Building Customer Equity

By John Harrison | Jul 19 2007

Customer equity leads to higher profits, higher lifetime value, and the powerful impact of word-of-mouth. Yet, most businesses are compelled to compete on price and convenience. John I. Todor, author of Addicted Customers, explores the… Read More 

Taking Care of Your Customer Data

Taking Care of Your Customer Data

By John Harrison | Jul 13 2007

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Taking CRM for A Test Drive

Taking CRM for A Test Drive

By John Harrison | Jul 13 2007

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The Future Sales Force

The Future Sales Force

By John Harrison | May 28 2007

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