By Donald Beckett | May 02 2013
In spite of 30 years of structured programming, CASE tools, OO development, 4th GL languages, CMMI, and PMI, the failure rate for larger projects has failed to respond to all of this love and attention.… Read More
By Steve Parker, Jr. | Apr 25 2013
If you’ve been saying (and typing) the phrase “the problem with Big Data,” you’ve been looking at it all wrong. Sure, it may seem like a daunting task: harnessing, aggregating and organizing your data, then… Read More
By Emily Maxie | Apr 23 2013
There's a lot of confusion about the difference between the terms "electronic signature" and "digital signature." In fact, many people use the phrases interchangeably. Though they have a lot in common, there are some big… Read More
By Alex Antonatos | Apr 12 2013
Essentially, most of the really popular buzzwords ones have become cliché, and therefore make it easy for a customer to spot the sales pitch, and customers do not like to buy sales pitches. They like… Read More
By Antoine Dupont | Apr 12 2013
A website redesign project should include ways to not only make it more appealing, but foremost, how to attract more qualified visitors which may turn into leads and eventually into clients. In my humble opinion,… Read More
By Piers Bishop | Apr 11 2013
While computers have streamlined so many administrative tasks in the last twenty years, employee satisfaction has decreased significantly. So have we lost sight of something important, some element of human nature that is not working… Read More
By Francis Moran | Apr 11 2013
The rise of content marketing as an umbrella term for a whole host of marketing activities is an example of how the terms, tools and techniques available to marketers might be in constant flux, with… Read More
By Francis Moran | Apr 10 2013
I love working in technology marketing, but every coin has a flip side, and today I'm going to talk about some of the things I truly dislike about tech marketing. Read More
By Ernan Roman | Apr 09 2013
Traditional marketing has often focused on getting the sale. Instead, marketers should focus on retention and how to keep more customers for longer periods. Customer Lifetime Value, (CLTV), is a simple equation for helping you… Read More
By Anya Ciecierski | Mar 26 2013
The process of shopping for and implementing a top ERP software solution involves much more than just choosing a vendor. You also need to choose an implementation partner, and this is an important relationship. Read More