Comparison: Clickability WMA & Marketing Automation Systems
Learn how Limelight WMA solution stacks up against other marketing automation systems.
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Managing the Multi-Company Corporation
This white paper reviews the issues and the solutions for the multi-organizational enterprise to manage both its sales and financial components, including requirements for addressing differing currencies, taxation rules and local and consolidated reporting.
Improving Marketing Results with CRM
Marketing is not perceived as an exacting science. Many times, marketing plans, campaigns and other activities are planned from guesswork or past “experiences”. As a result, money can be quickly wasted on marketing initiatives which were poorly conceived and poorly executed.
On-Demand Mid-Market CRM: Front-to-Back Office Integration a Clear Differentiator
This AberdeenGroup Executive White Paper focuses on the business value of front-to-back office integration for small and mid-market companies as well as the role of Software-as-a-Service in enhancing that value. AberdeenGroup field research conducted for this paper concludes that small and mid-market companies will soon find they have outgrown their sales-focused CRM applications and will require more robust solutions to fully integrate pre-sales information with customer data contained in their transactional systems.
The Hidden Dangers of an RFP
The investment of money, time and change in processes that come with a software implementation has a profound impact on any company, making it imperative that the right product and service provider are identified during the selection process.
Pay-per-click PPC Management Software Key Features
Paid search marketing solutions offer a broad range of functionality to make your online advertising campaigns easier to manage and much more effective. This article highlights the key features you’ll want in your paid search marketing solution.
Migrating from Vendor to Partner: How to Establish a Partnership with Your Client
There is no bigger insult to a sales person than being called a “vendor.” Are you the reason why prospects see you that way? In this article, you will learn how to be seen as a partner.
Marketing Automation Software Key Features
Marketing automation software empowers businesses to more efficiently and cost-effectively plan, deploy, and analyze their important marketing initiatives. With marketing automation software, companies have the tools they need identify and leverage new revenue opportunities.
Landing Page Optimization Basics
Landing page optimization is a methodology that is used to determine the best possible layout for a Web page. This is achieved by tracking the results of each variation, and determining which content or visual components get the most visitors.
How to Use Online Polls to Improve Your Business
Online polls help to improve a business in several ways. These easy to use online tools help gather information and build awareness, image, and brand presence; as well as gathering data and creating an environment of participation.