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10 Steps to an Effective Email Marketing Campaign

Emails have given businesses the ability to market their products and services in a cost-effective and efficient manner. Email marketing campaigns are direct, personal, interactive, and can be executed without any special skill requirements.

5 Ways Marketing Analytics Will Boost Your ROI

Marketing analytics enable companies to thoroughly and accurately measure and analyze the results of individual marketing initiatives to determine their overall effectiveness. Unlike standard marketing reporting tools that provide little more than simple numbers and statistics, marketing analytics delve much deeper.

Behavioral Targeting: Is It Right for You?

Behavioral targeting is a driving principle behind landing page optimization. Through technological means, behavioral targeting ensures that the most appropriate marketing messages are being delivered to the right audience, with the end result being greater returns and more satisfied customers.

Seven Tips for Writing Better Survey Questions

Your survey questions are the heart of your survey and will determine whether your visitors participate or whether they lose interest entirely. A well-written survey can be very valuable, both in terms of gathering information and encouraging visitor participation.

Small Business Management Software: Case Studies of Successful Implementations

Learn how small business management software including CRM systems and ERP in a variety of industries has helped companies around the world compete more effectively in the marketplace.

The Impact of Viral Marketing

Businesses are now including viral marketing techniques into their CRM efforts to communicate with their existing and prospective customers. As a businessperson, your strategic efforts in creating a viral marketing strategy will have a lasting positive influence on your business.

Benefits of Marketing Automation

As marketing strategies become more complex, marketing automation software is helping businesses increase effectiveness and reduce costs. Marketing automation software can help companies improve their end-to-end marketing operations and achieve greater return on their marketing investment.

Widemile Landing Page Optimization Review

Widemile landing page software provides companies with real-time testing and targeting of any website content, including graphics and tag lines.

Increase the Effectiveness of Your Email Marketing

Email marketing can be an effective and cost-efficient way to deliver your message and value proposition to your potential clients and attract new business. Here are some tips to help you improve your email marketing efforts, and maximize your results.

Business Software Solutions for Every Company

Every department in your company needs specific business software solutions, whether it’s Accounting, Operations, or…