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PAID SEARCH MARKETING

– Adobe SearchCenter+ Review

Product Snapshot

Technology

Adobe SearchCenter+ is a powerful marketing solution that analyzes multiple marketing campaigns across Bing, Google, Yahoo!, and even Facebook.

Customer Focus

Adobe SearchCetner+ is designed for any organization looking to capitalize on paid and organic online marketing. The robust set of tools contains everything an organization needs to accurately measure and plan ad campaigns.

Select Customers

Jet Blue, LifeMed Media

About Adobe SearchCenter+

Adobe SearchCenter+ is one of the most robust search marketing software solutions on the market. Adobe SearchCenter+ enables you to easily and reliably manage your paid and organic search campaigns, while helping you to align your goals, measure performance, and maintain complete control of your ads.

About Adobe

Adobe was founded in 1982 by John Warnock and Charles Geschke, in order to develop and sell the PostScript page description language. Adobe has become one of the largest software companies in the world and their Creative Suite, which includes Adobe Photoshop and Adobe Illustrator, has become so popular that it is almost synonymous with the desktop publishing market. Through a number of acquisitions which include Omniture, Business Catalyst, Demdex, Macromedia, Efficient Frontier, GoLive, and Syntrillium, Adobe has been able to extend its product lines past desktop publishing to include web conferencing, digital marketing, content management, website analytics and more.

Acquisition History

Ominture 2009, Business Catalyst 2009, Demdex 2011, Efficient Frontier 2011, 1992 OCR Systems, Aldus Corporation 1994, GoLive Systems 1999, Syntrillium Software 2003, Macromedia 2005

Adobe SearchCenter+ Key Features

Collect all data from paid and organic impression, click, revenue, and keyword rankings
Collect rank data from competitors
Set up algorithms for bids based on organic search activity
Automatically pause and restart keywords based on inventory availability
Automatically adjust bids based on business metrics
Increase relevancy of ads by including up to four links
Generate keyword lists by filtering with specific criteria
Find and replace ad content through the user interface
Comprehensive look at all query data from all search engines
Search internal site activity
Expand keyword lists and even develop negative terms
User defined conversion metrics
Auto-generated reports and dashboards
Multi-channel conversion measurements and impact
View cross channel traffic and conversion activity
Facebook integration to create and buy targeted ads
Conversion-based bid templates to optimize categories
Define ad groups based on placement, content areas, or search engines
Create keyword sets based on business needs
Report and manage campaigns against a number of attributes including promotions, brands, products and more
Integrated help and community

Highlights

Keyword performance predictive analytics
Keyword performance metrics
Easy to use interface for all of your paid advertising campaigns across Google, Yahoo!, and Bing

Overall

Like other Adobe products, Adobe SearchCenter+ features a very easy to use interface, and helps you to manage multiple keyword search campaigns to help you increase your web traffic. Adobe SearchCenter+ lets you easily bid on keywords across Bing, Google, Yahoo!, and now even Facebook. If you’re running campaigns with hundreds and hundreds of keywords, then Adobe SearchCenter+ is an optimum solution to manage all of your targeted advertising needs.