Companies that invest in a CRM program improve on customer relations which keeps current customers coming back and increases the ROI ratio of new ones. This article provides a list of things you can work on to improve how you handle your CRM.
There is a multitude of business software packages to meet the needs of your business. They can help you manage, assets, inventory, customers, sales, accounting, and much more. You name it, and business software packages are probably available to help you succeed. However, before you purchase the software, you need to know what those needs are. Sometimes, one way to do that research is to see what is available, and see how it can fill perceived gaps in your business intelligently and efficiently.
Enterprise resource planning (ERP) solutions are designed to improve key back office business activities, while customer relationship management (CRM) applications were created to enhance front-office functions including sales, marketing, and service and support. It’s only logical that the major ERP vendors, in an effort to further extend the value of their suites, would make the move into the CRM market. As a result, a new host of ERP CRM solutions have been introduced over the last several years.
Web 2.0 is comprised of many diverse online communication channels. But, what are these mediums, and what will they mean for CRM 2.0? Read on to learn more.
If you work in a bustling enterprise environment or actively use your company’s CRM program, you have probably heard a thing or two about the iPhone’s position as an enterprise phone. It’s even possible you consider the iPhone to be the answer to your mobile business needs. If this is the case, you are not wrong to consider an iPhone over a BlackBerry or even an Android or Windows phone.
One of the most profitable things you can do for your company is to ensure the customer base stays loyal. The challenge, of course, is ensuring that your customers do not seek out your competition to satisfy a need or right a wrong. The key to ensuring you take a proactive approach to building this loyalty is found in customer relation management software.
It is key to know the difference between CEM and CRM and the benefits of using them together. This article reviews CEM in reference to CRM programs.
There are pitfalls to CRM programs. The biggest issue is how customer relations are effected by the elimination of personalized customer service. This article provides valuable information on how CRM programs can become a problem if management doesn’t have a handle on things.
Is your company ready for a customer relationship management solution? Take this brief CRM quiz to find out.
How to determine if your CRM solution is part of your company’s value chain.