Comarch Campaign Management helps you develop targeted offers and marketing campaigns to bring leads to the user’s company. The program features an interactive marketing calendar, uses workflows to automate campaign processes, and sends out reminders for upcoming key tasks.
PK4 Software Impel E-mail Marketing is a module for the Impel CRM suite that helps you handle and track your campaigns.
WiredContact Enterprise CRM is a customizable CRM software solution available as SaaS or on-premise purchase. The program keeps tabs on all of the user’s sales, contact, and lead data and lets users attach notes and files to each entry.
Sunzi Cloud Marketing Automation is a workflow system that can be tweaked to automate marketing processes and deliver strategic messages to both current and prospective clients. The platform allows users to work across mobile, e-mail and webpage channels to provide analytics and campaign management tools.
Lyris HQ is a marketing campaign management platform that streamlines all the tasks that go into running an online campaign.
Lyris LM is an e-mail marketing solution designed for companies that need to run campaigns behind a firewall. Within the system, you can create and edit your e-mail materials, send out file attachments, create drip campaigns, A/B test, and segment your demographics.
Captavi QixCampaign is an email marketing system that fosters better engagement with your contacts by personalizing all your blasts.
Per recent guidelines, you will be penalized if your emails do not have adequate levels of deliverability and “engagement”. Guest contributor Ernan Roman discusses options to optimize your email marketing campaigns to increase open rates and engagement.
In addition to engaging, customer interaction oriented content that brings your product or service to life, your site must include strong calls to action and ways for your customers and prospects to interact with your company. The greater the opportunity for “touches,” the more valuable your website becomes as a business tool.
The main point of multi-channel marketing is to stimulate interest that leads to a personalized email conversation with a prospect. That means that despite the attention you’re increasingly paying to social and other new tactics, your lead generation and sales success still very much depends on executing your email marketing campaigns with skill and creativity.