While email marketing and automation is a common feature in enterprise software solutions, the prices can be far out of reach for smaller companies of 10 to 20 employees. The three web-based platforms below offer an affordable solution to the small businesses — without cutting out functionality. Pricing for this comparison was based on a package level under $40 per month, with an average of 2,500 contacts.
SendinBlue is an all-in-one email marketing solution that enables users to interact with prospects through marketing automation, email campaigns, transactional emails and SMS messages. The platform includes tools to develop campaigns, manage contact details, program auto-responder emails and perform email segmentation.
GetResponse Email Marketing is an email marketing software solution that uses attractive email designs to bring in new opt-ins from lists of general leads. Users start out by choosing a landing page template, inserting forms and adding in various elements with a WYSIWYG editor.
Emma is an email marketing software solution that helps marketers send smart, stylish email newsletters, promotions and automated campaigns. The platform enables users to send unique emails with mobile-optimized templates and automated campaigns that reach subscribers right when they’re ready to act.
Voxa is an email intelligence software solution that works between email clients and Salesforce to log all customer activity. The program automatically reads all incoming emails and sends their relevant pieces of data to the appropriate Salesforce accounts.
dotmailer is an all-inclusive marketing automation platform that allows users to manage multiple campaigns and brands within one centralized location. The platform provides additional services to users in the form of campaign management, strategy consultants, an in-house creative studio to assist with template creation and custom development and integration, as well as a number of training options.
Banckle Campaign is an email marketing software solution for creating, managing, sending and tracking newsletters and email campaigns. Send up to 14,000 free emails every month. Users can design their own templates, customize content, insert images, and style their campaign to make it more powerful.
Benchmark is email marketing software that enables users to build company-branded signup forms, run email campaigns, and identify ideal times to engage with customers in order to drive subscriptions. That platform provides users with a drag-and-drop email builder, live email template editing tools and ensures all emails are responsive and optimized for desktop, tablet, and smartphone.
Act! is a CRM and email marketing software solution that helps users organize all lead details in a centralized location. At the start, users can easily pull up details for all open opportunities and leads. The program can then maintain sales reps’ calendars, meetings and upcoming tasks.
eTrigue DemandCenter is a marketing automation software solution built around lead management and nurturing. After a marketing campaign starts, users can create email marketing materials using a WYSIWYG editor and one of many HTML design templates. Once a mail out is sent, the system tracks how viewers interact with the message, takes in information via landing page and registers all activity prospects perform on the company website.