Major email providers such as Gmail, Yahoo, Hotmail and AOL have implemented new algorithms for email deliverability based on “engagement.” If your emails are not triggering sufficient interaction, they are likely not to be delivered.
Marketers are trying to deliver more personalized communications but lack accurate consumer preference data. Use these 4 tips to boost your strategy.
Before you hit “send” to your email list, there are a few questions that you must ask yourself. This infographic will help you understand your email list.
MailChimp is email marketing software that enbles users to create targeted email or Facebook ad campaigns, automates product follow-up procedures and is equipped with back-in-stock messaging tools. The platform provides visibility into what customers are buying in order to assist users with the development of relevant ad campaigns tailored to buyer persona interests.
Aside from being built for general purposes, Gmail Labs features can also be useful for marketing and sales processes. This stems from the fact that people involved in marketing and sales nowadays are constantly interacting with leads and prospects through email. We review 5 Gmail Labs features below that make it well suited as a sales and email marketing platform.
Mail Communicator email marketing software that enables users to create, manage and track email and newsletter campaigns. The platform is designed to support high-volume personalized bulk email sending, assists users in building and managing contact lists and provides email bounce-back management tools.
Relenta is email-based CRM software that provides users with a shared email inbox, built-in email marketing tools, and team collaboration functionalities. The platform automatically links all sent and received emails to contact timelines, records and manages full contact relationship histories, and enables users to develop relationships with customers through email newsletters and email autoresponders.
AcumiumMail is email marketing software designed to manage end-to-end email marketing campaigns. The platform allows users to design HTML or text-based campaigns and build mailing lists by importing contacts from external repositories.
MY Campaigns is email marketing software that brings together everything users need to create a simple, easy to deploy process for managing and sending email campaigns. The platform’s email campaign solution can be deployed as a stand alone offering, or as an integrated solution within their CRM, document management system, social business and/or security modules in order to create a complete 360-view of all prospects.
Some people say that the only two certainties in life are death and taxes. As morbid as it may seem, let’s set aside the tax part of the equation and focus on death for a minute, and how this will negatively affect your business. Just to clarify, I’m not talking about the death of important stakeholders of your company. I’m talking about the death of email addresses.