Genius is a marketing automation software solution that qualifies leads as they continuously interact with a company’s brand. Users start out with the program by creating email marketing materials from one of many HTML design templates. Once an email goes out, the system tracks how viewers react to the mail out, can take down lead information via landing page forms and assigns a score to each lead.
Email clearly still has a place in today’s increasingly fragmented digital world. Additionally, the average return on email marketing investment is estimated to be $44.25 for every dollar spent which is great news for any marketer. For brands with an e-commerce sales channel especially, email represents a major opportunity to spark interest and drive sales.
AdStation is email marketing and monetization software that provides users with audience insights and strategic targeting tools. The software predicts customer purchasing behavior, is equipped with an automated offer engine and provides users with yield optimization tools.
Emailbrain Email Marketing makes it easy to create and maintain your email newsletters and marketing campaigns. At the very start, you can choose a template to use for a mail out.
WinWeb Cloud CRM App helps users keep track of all customers, projects, and leads so that users can maximize each opportunity. The program can work with data on their customers and suppliers so that users share it throughout their company, make it all easily searchable by text, and improve response times.
SilverPop Engage Email helps you create effective email marketing materials, complete with engaging content.
SilverPop marketing automation and email marketing software helps you maximize the efficacy of each marketing campaign you run. The program starts at campaign creation, where you can set drip strategies and compose marketing copy.
REthink Real Estate CRM can be used to handle all CRM efforts for both residential and commercial buildings. From any web-enabled browser, users can track leads, work with listings and their records, monitor payments, and issue work orders when maintenance requests are received. Users can also perform e-mail marketing, as the product has a number of templates users can implement for email blasts. Lastly, REthink Real Estate CRM is accessible by mobile app and has an optimized UI for mobile browsing.
Viral emails can often generate greater response and revenue than sales-focused emails. Following are examples and tips for sending engaging/interactive emails that do not contain sales pitches or feature products.
MyRVAdvantage eMarketing is a fully scalable marketing automation software that helps set up and execute e-mail marketing campaigns from any web-enabled browser. The platform allows users to track which customers have made past purchases, inventory levels (so they do not advertise out-of-stock vehicles) and each opt-in and opt-out for lists.