A multitude of state-of-the-art software products exist for a marketer to better engage with consumers, synchronize disparate tactics and maximize industry trends. Let’s dive in to look at some of the latest software crazes and the state of marketing software in 2015.
Leading marketing solutions offer all of the must-have capabilities for streamlining marketing activities. Here we cover six of the key features of marketing automation software.
GetResponse Email Marketing is an email marketing software solution that uses attractive email designs to bring in new opt-ins from lists of general leads. Users start out by choosing a landing page template, inserting forms and adding in various elements with a WYSIWYG editor.
Bulldog Solutions Gameplan is a marketing planning software solution that uses historical campaign data to hone marketing budgets and forecasts. At the start of a marketing campaign, the program guides users throughout the budgeting and forecasting processes.
Formstack is web form software that enables users to build custom web forms, automate workflows, route data and make data-drive decisions. The platform facilitates multiple form-based operations including data collection and secure payment acceptance, offers exclusive add-ons designed to enable users to efficiently collect information, and allows users to implement conditional logic that shows or hides questions based on previous answers.
HubSpot and Marketo are two heavyweights in the marketing automation industry that are very similar to each other. Both platforms serve as a software-as-a-service (SaaS) and carry an arsenal of features. But when it comes down to it, which platform is the right fit for your business?
eMoney Advisor Branded Media is an online marketing software solution that provides users with branded multimedia designed for mass distribution. The program comes with a library of presentations, videos and animations.
We went behind the software with Darin Hicks, CEO of Bulldog Solutions, to talk about the company’s revolutionary marketing planning solution Gameplan and the industry’s incredible need for a CMO-utilized tool to oversee and better account for corporate marketing activities.
Linkdex Enterprise SEO platform is an SEO management solution that measures and improves search engine visibility and influence for Enterprise brands. The core focus is on enhancing SEO, however the platform also offers added benefit to a brands social, content, PR and affiliate teams.
Your company’s landing pages can make a big impact on profits. Here are five key features of landing page optimization software you should look for in a solution.