Dozens of innovative marketing applications are springing up to help businesses better engage with and convert consumers using individualized messaging. Below we profile three such platforms with a focus on segmentation, though these vendors are by no means the only standouts in the space of behavior-driven marketing tools.
Whether your small business has been around for the past decade or is just starting out, it’s never too late to start building your brand. So, how can you build up your brand awareness? There are multiple ways to do so and with the rise of social media you can promote your small business with ease.
While email marketing and automation is a common feature in enterprise software solutions, the prices can be far out of reach for smaller companies of 10 to 20 employees. The three web-based platforms below offer an affordable solution to the small businesses — without cutting out functionality. Pricing for this comparison was based on a package level under $40 per month, with an average of 2,500 contacts.
SendinBlue is an all-in-one email marketing solution that enables users to interact with prospects through marketing automation, email campaigns, transactional emails and SMS messages. The platform includes tools to develop campaigns, manage contact details, program auto-responder emails and perform email segmentation.
RightWave is a marketing automation platform with tools for multi-channel marketing, database management, lead capture and oversight and reporting. The program can design and run full drip, inbound and trigger marketing campaigns throughout their entire lifecycles.
With 48% of marketers building a new landing page for every campaign and 68% of B2B marketing teams implementing landing pages for lead generation, it’s a bit of a surprise to see the conflicting strategies around landing page optimization. In researching the best practices for optimization, one will find the opinions of freelance consultants, Fortune 500 analysts and even landing page optimization experts — all with some of the same, but mostly different views.
Mautic is an open-source marketing automation platform that includes drip campaigns, lead nurturing, weighting, generation, landing pages, social media marketing and more at no cost. The software can track both anonymous and known leads and provide details on page views, time spent on site and specific interests of prospects.
Pivian is a cloud-based lead management and marketing automation software that enables businesses to increase B2B lead generation and easily host resource materials on their own website. The platform includes three core modules: the Resource Center, the Lead Database and Marketing Analytics.
LeadExec is lead management software that delivers leads to field sales teams, call centers, franchisees and lead buyers. The platform captures leads from online sources, phone calls, forms, landing pages and lead sources.
Leadenhancer is B2B lead management and generation software that identifies anonymous B2B visitors and utilizes targeted advertisements in order to reach specific audiences. The platform is equipped with lead discovery tools designed to convert visitors into leads, lead capture functionality that enables users to capture leads without forms that are too long while not losing valuable visitor information, and lead enhancement functionality that ensures lead data is up-to-date and relevant.