Decibel Insight is customer experience and web engagement software that identifies how site visitors and application users behave, identify problem website areas, and provides actionable insights as to how to solve website issues. The platform utilizes machine-learning algorithms and behavioral metrics, is equipped with visitor session replay capabilities, and provides users with advanced heatmap tools.
Pluralis is a landing page optimization software solution that outsources page design to a group of professional designers. At the start, users can send a landing page to a Pluralis design group of 2,500+ members. Each designer then individually optimizes the landing page and runs it through multiple A/B testing iterations.
The Clicktale Experience Cloud is web engagement software that identifies opportunities and challenges, is equipped with analytic reporting tools, and provides deep CX insights through captured customer interactions. The platform is equipped with intuitive workflows, correlates analytic metrics to specific business flows, and is designed to configure KPIs views depending on the user’s role.
Unbounce is landing page creation and optimization software that enables users to build optimized landing pages geared towards conversion and designed to integrate with the user’s existing systems such as emal, marketing automation, analytics and CRM tools. The platform is equipped with optimization tools including lead generation tools, A/B testing and dynamic text capabilities.
Benchmark is email marketing software that enables users to build company-branded signup forms, run email campaigns, and identify ideal times to engage with customers in order to drive subscriptions. That platform provides users with a drag-and-drop email builder, live email template editing tools and ensures all emails are responsive and optimized for desktop, tablet, and smartphone.
UberMedia Mobile Advertising is advertising software that analyzes mobile behavior through multidimensional audience targeting, geo-location, geo-space, and real-time ad optimization tools. The platform allows users to choose targeted audiences or choose from personas derived from first-party data sets, can be based on aspects including interested and intent cues, application usage and real-world location data, and provides users with campaign performance data.
Act-On is marketing automation software that supports both inbound and outbound marketing campaigns, lead generation tactics, and lead nurturing strategies. The platform works to optimize the customer lifecycle, is built with an intuitive interface, and is designed to be interoperable with existing systems already in place.
Though DuckDuckGo’s 3 million searches per day are dwarfed by Google’s respective 13 billion, DuckDuckGo is in fact supported by advertising. Find out if this anonymous search engine is right for your paid search marketing campaigns.
Salesforce ExactTarget Marketing Cloud is a marketing automation software solution that works inside Salesforce to maintain marketing campaigns across multiple channels. The program works across social media, email and web channels to deliver engaging messages to contacts, customers and leads.
Linkody is automated backlink tracking and monitoring software that notifies users with backlinks are lost or gained, provides companies with competitor linkbuilding strategy insights, and identifies and disavows bad links. The platform allows multiple users access through a single account, provides users with daily detailed reports via email and connects to Google Analytics to support backlink data.