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Kenshoo Search

With over 50 third-party software integrations, Kenshoo Enterprise is a robust marketing campaign management software solution with a wide variety of tools to bring people to the user’s site. This paid search marketing program can help users generate keywords through the use of algorithms, maximize ROI with its automated bidding formula, provides users with A/B testing tools, and deliver business intelligence on a global scale.

– Infor Orbis Marketing Resource Management

Infor Orbis Marketing Resource Management is a top marketing solution that manages your marketing campaigns, resources and analytics from a single interface

– Bridgeline Digital iAPPS Analyzer

Bridgeline Digital iAPPS Analyzer is an analytics tool that can be used by marketers to immediately analyze the performance of their marketing efforts. The Analyzer smart recommendation engine helps indentify solutions to optimize site content and reach campaign goals.

– Bridgeline Digital iAPPS Marketier

Bridgeline Digital iAPPS Marketier is an online marketing management solution that helps marketers bring quality traffic to their websites by using personalized and targeted email campaigns. Bridgeline Digital iAPPS Marketier also includes features to help marketers monitor their campaigns, dynamic contact and distribution list management, event-based response marketing, a wizard-driven email campaign creation tool and built-in goal tracking tools to measure campaign performance.

Aptean MarketFirst Marketing Automation

Aptean MarketFirst Marketing Automation software helps businesses grow by effectively marketing their products and services to a varied audience using delivery methods such as email and social media. The software is flexible, and can be used by small and large companies alike to plan and implement complex multi-channel and event marketing campaigns.

WordStream PPC Advisor

WordStream PPC Advisor is an online marketing platform for creating and managing pay-per-click campaigns that help make more money and save money as well. The platform allows users to build PPC campaigns across all major search engines from just one interface with support for adCenter and AdWords.

Medieval Marketing

There are very few modern women who have not, at some point, muttered about the sadist who thought up high-heeled shoes. Ever wonder how the fashion started?

The Saddest Marketing Story I’ve Ever Heard

A few years ago, we worked on the launch of a new personal finance website developed by a veteran personal financial advisor. The site was detailed, secure, incredibly useful and solved a sharp, expensive and disruptive pain that the advisor had been running up against his entire professional life.

Making Your App a Customer Engagement Solution

Businesses know mobile apps offer tremendous customer engagement opportunities – if done correctly. Unfortunately, businesses can overspend on customer engagement solutions like mobile applications without the engagement payoff. Follow these tips to avoid that outcome.

Small Business Marketing

Smaller business marketing teams have the same needs as larger marketing departments: to build identity, brand recognition and customer engagement. And most entrepreneurs and smaller company executives understand these needs, even if they don’t use the right jargon.