Bridgeline Digital iAPPS Analyzer is an analytics tool that can be used by marketers to immediately analyze the performance of their marketing efforts. The Analyzer smart recommendation engine helps indentify solutions to optimize site content and reach campaign goals.
Bridgeline Digital iAPPS Marketier is an online marketing management solution that helps marketers bring quality traffic to their websites by using personalized and targeted email campaigns. Bridgeline Digital iAPPS Marketier also includes features to help marketers monitor their campaigns, dynamic contact and distribution list management, event-based response marketing, a wizard-driven email campaign creation tool and built-in goal tracking tools to measure campaign performance.
Aptean MarketFirst Marketing Automation software helps businesses grow by effectively marketing their products and services to a varied audience using delivery methods such as email and social media. The software is flexible, and can be used by small and large companies alike to plan and implement complex multi-channel and event marketing campaigns.
WordStream PPC Advisor is an online marketing platform for creating and managing pay-per-click campaigns that help make more money and save money as well. The platform allows users to build PPC campaigns across all major search engines from just one interface with support for adCenter and AdWords.
There are very few modern women who have not, at some point, muttered about the sadist who thought up high-heeled shoes. Ever wonder how the fashion started?
A few years ago, we worked on the launch of a new personal finance website developed by a veteran personal financial advisor. The site was detailed, secure, incredibly useful and solved a sharp, expensive and disruptive pain that the advisor had been running up against his entire professional life.
Businesses know mobile apps offer tremendous customer engagement opportunities – if done correctly. Unfortunately, businesses can overspend on customer engagement solutions like mobile applications without the engagement payoff. Follow these tips to avoid that outcome.
Smaller business marketing teams have the same needs as larger marketing departments: to build identity, brand recognition and customer engagement. And most entrepreneurs and smaller company executives understand these needs, even if they don’t use the right jargon.
Just as high fashion brands have been trendsetters in clothing, they are now trendsetters in multichannel marketing. Global fashion icon, Burberry, launched a program recently that upped the ante on multichannel marketing. Burberry’s Millennial-targeted “Runway Made to Order” campaign allowed viewers from around the world to live stream their Fall fashion show, and purchase and personalize items directly from the runway via a state-of-the-art interactive e-commerce platform.
In a study by the Business Marketing Association, most BtoB marketers say customer engagement is a high priority within their marketing organization (72 percent), but 43 percent grade their company’s level of customer engagement, a C, with even more giving their companies a D or an F. The opportunity for BtoB marketers: successfully engage their customers by establishing new avenues of relevant communication.