Per recent guidelines, you will be penalized if your emails do not have adequate levels of deliverability and “engagement”. Guest contributor Ernan Roman discusses options to optimize your email marketing campaigns to increase open rates and engagement.
PRIAM eCommerce and CMS is content management software used to design webpages and web stores. The platform allows users to design sites through one of the program’s many templates, or let the PRIAM team construct them.
PPC management software is a common solution to manage, measure, and optimize search campaigns, but they can also be an can be an expensive investment- so how do you know when your company is ready to take the leap and start using a software solution to manage your search marketing campaigns? We talked to representatives from industry leaders Marin Software, Kenshoo, and Acquisio and got the inside scoop.
In addition to engaging, customer interaction oriented content that brings your product or service to life, your site must include strong calls to action and ways for your customers and prospects to interact with your company. The greater the opportunity for “touches,” the more valuable your website becomes as a business tool.
Companies can deepen their customer engagement with by championing powerful causes and making customers feel that your efforts are authentic.
A website redesign project should include ways to not only make it more appealing, but foremost, how to attract more qualified visitors which may turn into leads and eventually into clients. In my humble opinion, people will spend too much time on the “pretty” side of thing and miss the point.
The rise of content marketing as an umbrella term for a whole host of marketing activities is an example of how the terms, tools and techniques available to marketers might be in constant flux, with new things flying at us on an almost-daily basis, but the underlying fundamentals have barely changed a wit.
I love working in technology marketing, but every coin has a flip side, and today I’m going to talk about some of the things I truly dislike about tech marketing.
The main point of multi-channel marketing is to stimulate interest that leads to a personalized email conversation with a prospect. That means that despite the attention you’re increasingly paying to social and other new tactics, your lead generation and sales success still very much depends on executing your email marketing campaigns with skill and creativity.
If you’re serious about your brand’s online presence then web design has to be a full-time concern, but what’s the best way of identifying what your needs are and finding the apps you need to bring those new features? Predicta, a Brazil-based web intelligence company, believes the answer is SiteApps, a web site app store combined with an engine that works in tandem with Google Analytics to scan your site data and provide recommendations on what you need.