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Adobe Business Catalyst CMS Overview

BC is a hosted application for building and managing online businesses.

Adobe Business Catalyst CS5: Serious About Online Businesses with BC

Overview of the high level functionality and business benefits of Business Catalyst

– CDC Marketing Automation

CDC Marketing Automation is a robust marketing automation and lead management solution designed to optimize marketing processes, improve the sales pipeline, and deliver tangible ROI.

What Can Search Marketing Software Do for Your Agency?

Many advertising agencies now offer pay-per-click (PPC) management services. While an important service offering, PPC management can quickly escalate into a management nightmare. Pay-per-click (PPC) Management software helps you scale your PPC business, deliver a better ROI for your clients, and keep you on top of search engine marketing best practices.

What is Email Marketing Software?

The use of email marketing as a communication and lead generation vehicle continues to rise. Email marketing software helps companies automate and refine their programs, providing the tools and technologies they need to optimize results and boost campaign ROI.

What Is eMarketing?

eMarketing leverages the power and reach of the Internet to help companies deploy more successful marketing initiatives. With eMarketing, businesses can communicate with a broader audience of potential customers and boost marketing ROI.

What Is Landing Page Optimization?

Landing page optimization is an Internet marketing process that increases the performance of landing pages. For many marketers, focusing on landing page optimization can have a big impact on their advertising return on investment.

What Is Lead Management Software?

Lead management software delivers significant advantages to companies of all types and sizes. This research article discusses the key benefits when looking to choose lead management software.

What Is Marketing Automation?

Marketing automation solutions empower sales and marketing teams with the tools and technologies they need to effectively segment and manage prospect and customer databases, execute targeted and effective programs, track leads, analyze results, and accurately measure return on marketing investment.

What Is Pay-Per-Click Management Software?

Third-party Pay-per-click (PPC) Management software helps marketers manage complex Google, Yahoo! and MSN campaigns by consolidating campaign management, optimizing bidding, and eliminating tedious account management tasks to improve their marketing return on investment.