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Chirpify

Chirpify is customer engagement and loyalty software that enables marketers to listen, engage, respond to and reward customers via social channels and messaging portals. The platform allows users to define triggers including hashtags, keywords and geo-posts to track customer engagement activities, as well as apply rules for geofencing, frequency and customer influence opportunities.

BigDoor Loyalty Campaign

BigDoor Loyalty Campaign is loyalty campaign software that utilizes non dollar-backed programs instead of spend-and-get programs, and provides users with a system that allows companies to reward customers for engagement activities, friend referrals, content consumption and advocating the brand. The platform delivers ROI analysis on registration, engagement and retention, as well as proprietary cohort analysis and robust analytics dashboards.

– Piqora Pinterest Analytics

Piqora Pinterest Analytics is a social media monitoring software solution that tracks over 1000 brands across the Pinterest platform. As users log into the program, they can see how many repins, likes, followers and comments they have in relation to competitors. If users spend money on a Pinterest campaign, they can track its ROI by seeing the reach of campaign content and what types of content are most effective and viral.

Bundle Post

Bundle Post is a social media management software solution that automates a number of key online operations. Users can easily save social media posts into the program, organize them inside a folder directory and search them for keywords.

Reaching Your Desired Audience with Facebook Ad Targeting

As we dive into the new year, many marketers are setting resolutions for their businesses such as to drive more sales, to reach more consumers or to generate more website traffic. While many marketers have explored the advertising options that Facebook provides, many still haven’t explored all of the unique targeting options that Facebook has to offer.

Manalto

Manalto is social media management software that enables users to instantly publish content and manage company social presence and branding. The platform allows users to assign permissions and system access on a granular level, is equipped with scalable posting capabilities for publishing single posts across multiple channels, and is equipped with page performance analytic assessment tools.

– Vocus Advanced PR

Vocus Advanced PR is a social media marketing software solution that connects users to key influencers, online journalists and brand advocates. As people talk about a company’s brand, the program points out to users the ones who have the largest social media followings and can pull up these people’s contact details from an online database.

– Vocus Marketing Software

Vocus Marketing Software is a social media marketing software solution that helps users identify quality leads on social media channels. The program goes across millions of social media conversations to find buying signals from potential prospects and displays what types of content followers enjoy the most. As users roll out social media campaigns, the system can take down prospects’ contact information via landing page forms and create social CRM profiles for them.

– Argyle Social

Argyle Social is a social media monitoring and marketing software solution that combines social, marketing and sales data to identify prime prospects and customers. The program takes this data aggregate and highlights people who have been active on a company’s social media channels.

What the New Facebook Insights Mean for Your Social Strategy

If you’re a social marketer who is managing one or more Facebook Pages – and more importantly, measuring what you do – Facebook Insights is vital to your job. So, it’s probably not news to you that last month, Facebook rolled out some changes to Page Insights. If you haven’t had a chance to catch up on what’s new, don’t worry: here’s a lowdown on the changes as well as some tips on what to focus on of the available metrics.