Lithium Reach is social media management software that facilitates social marketing, content management and marketing campaigns. The software provides users with data-driven content recommendations via Klout Data, an automated content scheduling tool and enables users to leverage user generate content (UGC) from a cultivated online community.
Pitch’d is a social media marketing software solution that helps curate content created by customers. The program works across Vine, Instagram, YouTube, Twitter and Facebook to identify viral content for a brand. Users can set compliance policies for content targeting, ensuring that only approved and work safe material shows up.
Kenshoo Social is social marketing software designed to automate social marketing campaign creation, management, and optimization. The platform provides users with intuitive workflows, works to build brand recognition and demand, and is capable of running campaigns on multiple social channels including Facebook, Twitter, Instagram and SnapChat.
Without skimping on functionality, we found a combination of both free and affordable software solutions to build a complete SMB software experience. View our infographic made exclusively for #SMBweek, then check out our other premium content designed specifically for small businesses.
Businesses of all sizes must ensure that their data and information is kept safe. We uncover 10 disasters a small business social network might face. The more you know about digital security, the more prepared you’ll be if disaster strikes.
UberMedia Mobile Advertising is advertising software that analyzes mobile behavior through multidimensional audience targeting, geo-location, geo-space, and real-time ad optimization tools. The platform allows users to choose targeted audiences or choose from personas derived from first-party data sets, can be based on aspects including interested and intent cues, application usage and real-world location data, and provides users with campaign performance data.
Gauging real-time reactions and getting a pulse on conversation trends is a key benefit to monitoring social media conversations. With the right social media monitoring tool, your brand can gain deeper insight to create better social marketing campaigns with greater ROI.
Oracle Eloqua Social Marketing is a social media management software solution that allows users to monitor, engage and manage their online communities. Users can run full social media marketing campaigns and target messages towards a number of individual follower segments.
Unified is a business intelligence and social marketing software solution designed to facilitate advertising across a company’s social media channels through data enrichment and investment management tools. The platform is equipped to centralize all channels, brands and tools, includes relevant context within advertising efforts, and generates in-depth analytic reports.
With new developments and trends always arising, there have been some recent changes to Facebook promotions that now make it easier for social marketers to spend less while gaining a broader reach on the popular social media platform.