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Twitter and the Future of Social Media Marketing

On March 21, 2006, Jack Dorsey created Twitter and posted his first tweet, kicking off the platform’s whirlwind success story. […]

Freshen Up Your Social Media Marketing

With the seasons changing and the New Year quickly approaching, now is the perfect time to reflect on your company’s […]

Let’s Talk Hey! VINA with CEO Olivia Poole

An app that liberates and empowers women is definitely one to celebrate. Hey! VINA is dedicated to building a community […]

Local Tech Series: Research Triangle, NC

For those not familiar, there’s a region in North Carolina known as The Research Triangle, an area encompassing the cities of Raleigh, Durham and Chapel Hill (and/or Cary, depending on who you talk to). Since the 1950s, these cities have nurtured a strong focus on tech-centric research and development, and today are home to many high tech and life sciences companies like Red Hat, Cisco Systems and Pfizer.

Digital Roots

Digital Roots is social media management software that utilizes Social AI, an artificial intelligence engine, to identify and leverage data from relevant social conversations. The platform allows users to target specific customer groups and audiences, automate workflows and manual processes, and tag, search and track any relevant social posts.

SocialPilot

SocialPilot is social media management and marketing software that assists users with scheduling and sharing social media posts. The platform connects with user’s Twitter, Facebook, LinkedIn, Pinterest, Instagram, Tumblr, vk.com amd Xing.com profiles.

How to Effectively Use LinkedIn

The best and worst thing about LinkedIn is the fact that a future employer could be watching at any point in time. They could be the author of the post you just liked or the person you are replying to in the comment section. Because of this, whatever you do, you must always maintain a professional manner on LinkedIn.

3 Current and Future Advertising Trends Changing the Game

Once upon a time, advertisements lived on billboards along the highway, local newspapers, and as TV commercials for Saturday morning […]

The Rise of Social Video and Its Effect On Marketing Strategy

Today, there is a battle being fought over people’s attention. Social media giants like Facebook, Instagram, Twitter, and Snapchat pull at the consumer from all sides, trying to get viewers to pay attention for as long as possible. In this conflict, the only strategy is to one-up the competition. The most recent new feature that the social media industry has been focusing on is social video, a possible game-changer for marketers.

Maximizing Your Social Media Outreach

When it comes to social media outreach and the rapidly growing world of technology, having an online presence is now […]