Companies are failing to connect with customers through personalized interactions. Conversing with customers should now encompass key points of engagement starting with what you name products and services, as well as how you structure ongoing conversations based on the customer’s point of view. This requires a whole new way of thinking, but generates significant results. Ernan Roman examines how IBM has connected with “outside in” conversations.
There’s been a lot of chatter about the anticipated launch of video ads within the Newsfeed on Facebook (versus the video ads that were previously offered only as a premium Homepage placement) and it’s now official, according to a recent Facebook blog post.
Addvocate Employee Advocacy Platform works across social media channels to identify in-company brand advocates and ensure that their voices are heard. The program can track all active brand advocates and pull up their social media histories to see what types of conversations they have been having.
realSociable is a sales intelligence software solution that helps reps better understand open leads. For each prospect, the program scours the web and imports the prospect’s social media posts, events, news clips, interactions and more to create a comprehensive behavior profile.
There are more social conversations going on around brands and products today than ever before, but that only makes the issue of how to drill down on the exchanges that are going to provide actual value versus the rest of the chaff more important than ever. This post from Levelwing provides a few tips on how to make your search queries count when diving into the social conversation deep end.
OptifiNow Social Collaboration is collaboration software creates a private corporate social network designed to enable employees to collaborate across geographies, content and business applications. The platform enables users to identify and locate the employees, content and skill sets best suited to any business project, capture, centralize and share corporate knowledge, and engages all employees through a single, centralized network.
Nexgate SocialDiscover works across leading social networks to identify all social media accounts that are affiliated with a company’s brand. The program updates each day so that an accurate account inventory is always available.
Nexgate SocialPatrol works across major social media channels to provide advanced protection for company accounts. The program monitors all accounts in real-time and notifies users of tampering, hack attempts and abuse. In the event that an unauthorized action happens, the system can lock the account down and immediately delete the suspect content.
mSocialEdge is a social channel intelligence and social monitoring app that enables users to connect with and to remain aware of all social channel activities and changes. The platform enables users to configure multiple social channels including Twitter, LinkedIn and Facebook, and is allows users to create ‘Agents’ designed to curate information based on the user’s interested and search parameters.
As Facebook advertising has experienced incredible growth, many marketers have wondered – what’s the value of advertising on this site? This blog post from Levelwing’s Tori Theiss looks at how investing in advertising on Facebook can influence the effectiveness of your paid search ad campaigns.
