If you’ve been keeping up with social news lately, you’ve likely seen that many of the larger social platforms are making changes to their advertising offerings – some offering social ads for the first time and others changing how their ads appear. One thing that all of these changes have in common is that they all grant some extent of control to the audience.
Like many brands out there, you probably have a question or two about Google+. What exactly is it, who is […]
Experian Alchemy Social is a social media management software solution users can use to handle monitoring, targeting, and marketing operations for Facebook ads. Right out of the box, users can use the program’s marketing database of 299 million American consumers from 116 million households.
AdParlor for Brands is data-driven social advertising software that offers multiple plans and services including media management, content creation and social, display and video campaign audits. The platform is designed to automatically trigger ads based on multiple events such as weather, sports and news alerts in real-time, identifies in-market consumers, and can attribute any offline purchase to online advertising.
140 Proof is social advertising software that works across all social media channels to maintain a user’s ads. The platform is anchored by its Blended Interest Graph, a functionality that takes social media user data and calculates brand affinity for each of a user’s followers.
Visible Intelligence is a social media management platform that helps businesses identify and act upon important insights and information within their social media realm.
Curious as to how you stack up to your competitors in the social media race? Everyone is. Sure you can see how many people have “liked” your Facebook page or retweeted your tweets, but what do those numbers really mean? To answer this question, your company must utilize the best social media monitoring tools and uncover your brand’s social share of voice.
Sysomos Listen is social monitoring software designed to collect relevant conversations and images in real-time, is equipped with competitive tracking tools, and monitors the progress and success of social marketing campaigns. The platform tracks brand health through social perception and the impact from campaigns and product launches, identifies relevant influencers based on specific topics or industries, and is equipped with a crisis management and automated notification tool.
One of the most valuable tools you can use for social marketing is probably right next to you right now (or perhaps even in your hand). Yes, one of the most valuable tools is actually your mobile device.
Like Goldilocks on the hunt for the perfect chair, we always want to find a solution that’s “just right”—not too cheap or too expensive, with all of the right features. To determine the best-value social media management tool, our team sought out 16 of the best social tools on the market. Keeping prices in mind, we compared each products, eventually paring the list down to the three products that stood out from the competition.