When many brands think about social marketing, they often think of splashy images and elaborate campaigns. While social marketing does require a well thought out strategy, when it comes time for deployment, social posts do not have to be overly complicated or elaborate. In fact, one of the most valuable tools you can use for social marketing is probably right next to you right now (or perhaps even in your hand). Yes, one of the most valuable tools is actually your mobile device.
According to a recent survey by Socialbakers, photos make up 93% of the most engaging posts on Facebook. And of these photos, those taken on the fly are often some of the most engaging. Every week, social marketing tool Zuum reports the top ten most engaging Facebook posts of the week from the 100 largest consumer brand Facebook Pages. Recently, it was noted that five of the top ten posts on their list contained photos that could have very well been shot on a mobile device. Despite the fact that these are high-profile brands, they were not afraid to utilize a simple mobile device to deploy Facebook posts.
Mobile devices provide the people behind the brand with the ability to take photos or videos of their brand in action, outside of a photo shoot or office environment. And with the proliferation of high quality cameras built into mobile phones as well as the many editing and filtering applications on the market, taking photos and videos on the fly is easier than ever.
Here are a few tips for capturing photo and video assets for use within social content:
So don’t be camera shy – whip out that smartphone or flip camera and fire away!
[This post originally appeared on Asking Smarter Questions and is republished with permission.]
Looking for more on social tools and social marketing tips? See our Social Media Tools research center page.