This week’s question from Kevin J. asks, “We are interested in doing our bible study as a webinar both live and on demand and would like some options.” To answer Kevin, we review the top live and on-demand webinar solutions.
ON24 Intelligence is lead management software that enables users to analyze webinar attendee behaviors in order to identify the most promising leads. The platform provides users with real-time webinar success reporting displayed in intuitive dashboards, collects and analyzes detailed webinar attendee data, and is designed to integrate with the user’s existing marketing automation and CRM systems including Salesforce, NetSuite CRM, Microsoft CRM, Marketo, Eloqua, Silverpop, ExactTarget and Hubspot.
UberConference is a web-based conferencing software solution that aims to change the future of online conferences. When users need to hold a phone meeting, the program automatically generates a conference number users can dial in on.
In her question, Sabrina mentions both WebEx and GoToMeeting, two major webinar software offerings from Cisco and Citrix, respectively. Both are robust solutions, though for the list of recommendations we’ve put together here we went with Citrix’s product, if only because of our own positive experiences with it.
Speek Conference Calling is a simple visual conference calling software solution that works across a variety of platforms. For the free version, all you need to do is signup, and you can instantly chat with other users.
Webinars can be a valuable tool for marketing to prospects and customers alike, letting marketers meet with prospects and clients online, anywhere, anytime. Webinar technology offers the perfect way to cost-effectively deliver presentations, product demonstrations, meetings, seminars and training in today’s increasingly virtual workplace.
Webinars already help companies generate leads and convert them into sales. But, when paired with a customer relationship management system, webinar data can be integrated into business processes to help companies generate even more leads and sales. While companies can gather a lot of information about webinar registrants and attendees based on the information they fill out before joining the event and their behavior during the event, what matters most is what companies do with that information after the webinar. For most sales organizations, this follow-up activity is outlined and performed in a very strict fashion and tracked within their CRM system.
Effective marketing should drive business by uncovering sales opportunities, qualifying the resulting leads, and cultivating relationships with influencers and decision-makers that turn leads into clients. In an increasingly global marketplace, in which customers can find vendors with a simple Internet search, companies must distinguish themselves to their prospects and clients with thought leadership and value-added services. Webinars can facilitate marketing initiatives, letting marketers meet with prospects and clients anywhere, anytime, in an Internet-based, real-time environment.
Before moving to an integrated solution, AtTask had to send email reminders and confirmations through the webinar platform. Emails looked generic and knowing who intended to join an event was impossible. Using ReadyTalk, AtTask could set up email templates and use Eloqua to send and track all communications, from invite to registration to log-in. The registration page now resides on the company’s website for a consistent, branded user experience.
Prior to partnering with ReadyTalk, Compendium had been using another well-known webinar service provider, but was grappling with recurring software issues and connectivity problems.