According to research conducted by Salesforce and the Harvard Business Review Analytic Service, only 15 percent of marketing teams are using advanced marketing techniques (i.e., tools, analytics, and practices). That means only a small portion of marketers think past the sale and deeply understand their ability to affect the customer journey.
A visual buyer’s guide ranking the top vendors in the Marketing Automation industry.
At it’s simplest, marketing automation software is a set of tools that automates common, repeatable tasks performed by marketers. Hinging on email marketing, the industry has grown to incorporate the entire campaign management landscape.
Why do most companies implement Marketing Automation? To increase marketing and sales effectiveness, to gain insights through transparency in marketing and sales activities, and to measure performance in order to understand marketing ROI and other activities.
Register Now to Watch this FREE Vendor Webinar In today’s digital world, there is more content in more places covering […]
Register Now to Watch this FREE Vendor Webinar In today’s digital world, there is more content in more places covering […]
Bridgeline Digital iAPPS Commerce is an ecommerce solution that is made to help online businesses maximize their revenue by better managing all aspects of their eCommerce initiatives. Bridgeline Digital iAPPS Commerce supports over 100 currencies and languages which allow eCommerce sites market to their customers in their native language. iAPPS Commerce also provides real-time shipping estimates from UPS, FedEx and USPS.
Bridgeline Digital iAPPS Analyzer is an analytics tool that can be used by marketers to immediately analyze the performance of their marketing efforts. The Analyzer smart recommendation engine helps indentify solutions to optimize site content and reach campaign goals.
iAPPS Rapid Site helps companies quickly create a web presence. and includes many of the key features offered within the iAPPS Content Manager.
Bridgeline Digital iAPPS Marketier is an online marketing management solution that helps marketers bring quality traffic to their websites by using personalized and targeted email campaigns. Bridgeline Digital iAPPS Marketier also includes features to help marketers monitor their campaigns, dynamic contact and distribution list management, event-based response marketing, a wizard-driven email campaign creation tool and built-in goal tracking tools to measure campaign performance.
Bridgeline Digital iAPPS Content Manager was built to include critical search engine optimization tools (SEO) to help companies improve their online presence. iAPPS Content Manager provides users with an easy-to-use interface that was designed for business users and doesn’t require technical expertise to publish content. Bridgeline Digital iAPPS Content Manager helps marketers make changes to their web content without needing to engage IT resources.