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Gartner Releases Latest Sales Force Automation Magic Quadrant

Gartner Releases Latest Sales Force Automation Magic Quadrant

Market research firm Gartner released its latest Sales Force Automation magic quadrant late last month. The magic quadrant, a tool that aids companies in the evaluation and selection of technology vendors, places CRM providers in one of four categories – challengers, leaders, niche players, and visionaries – based on several criteria, including viability, functionality, market share, and customer support.

Gartner notes the key trend that has continued in the past year is the continued adoption of on-demand SFA or hosted SFA for companies of all sizes. Some of the notable companies included in the report were:

* Microsoft CRM (View Demo)
* Landslide (View Demo) – First time mention
* Entellium (View Demo)
* NetSuite (View Demo)

For more details on this latest Gartner quadrant, or for other CRM reports and research from Gartner, visit www.gartner.com.