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How Igloo Products Boosted Web Sales with NetSuite

When Igloo Products, the global leader in the cooler industry, needed to build their Web presence without adding an internal IT staff, they turned to NetSuite to provide the tools they were looking for. NetSuite is an industry leader in cloud-based ERP software, and Igloo chose their cloud-based E-commerce platform to answer their business needs.

Leveraging the capabilities of the NetSuite solution, Igloo Products designed a new website that can be managed by merchandisers and designers, eliminating the need for costly IT staff and developers. The NetSuite portal also enhances the user experience for both the internal Igloo team and their web customers. Igloo marketers can easily create and update product details, while customers can use a graphical search and filtered navigation to find the item they need.

NetSuite’s E-commerce platform also boasts other features that Igloo has leveraged to improve the way they manage customer relationships. As the only fully-integrated cloud computing platform, NetSuite is also an actionable social commerce platform with the capability to link content from sources such as blogs, forums, product reviews, and more to customer activity and history. This information is then tied directly to the CRM system and database to provide a complete view of the customer.

Other NetSuite features include self-service options, streamlined order management, and real-time inventory management. And because the platform is delivered on the Cloud, implementation and maintenance costs are lower compared to other systems.

Igloo Products gained from their investment with NetSuite. Have you used NetSuite in your business? What do you think of their capabilities? Share your user experience by writing a NetSuite review.

[Photo courtesy of arcusstore.]

  • Consultant

Darlene Lin

Web Contributor,
Expert in CRM, Social, ITSM/IT Help Desk, and ERP
Darlene is a web contributor, specializing in the CRM, Social, IT Management and ERP segments. She has several years of experience covering the software technology world, writing about the latest companies and trends and interviewing the founders of emerging and ...