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Seven Steps to Software Project Failure

Seven Steps to Software Project Failure

By Donald Beckett | May 02 2013

In spite of 30 years of structured programming, CASE tools, OO development, 4th GL languages, CMMI, and PMI, the failure rate for larger projects has failed to respond to all of this love and attention.… Read More 

5 Things to Love about Big Data

5 Things to Love about Big Data

By Steve Parker, Jr. | Apr 25 2013

If you’ve been saying (and typing) the phrase “the problem with Big Data,” you’ve been looking at it all wrong. Sure, it may seem like a daunting task: harnessing, aggregating and organizing your data, then… Read More 

What’s the difference between electronic and digital signatures?

What’s the difference between electronic and digital signatures?

By Emily Maxie | Apr 23 2013

There's a lot of confusion about the difference between the terms "electronic signature" and "digital signature." In fact, many people use the phrases interchangeably. Though they have a lot in common, there are some big… Read More 

Use Buzzwords Wisely

Use Buzzwords Wisely

By Alex Antonatos | Apr 12 2013

Essentially, most of the really popular buzzwords ones have become cliché, and therefore make it easy for a customer to spot the sales pitch, and customers do not like to buy sales pitches. They like… Read More 

5 Helpful Tips to Generate More Leads with Your Website

5 Helpful Tips to Generate More Leads with Your Website

By Antoine Dupont | Apr 12 2013

A website redesign project should include ways to not only make it more appealing, but foremost, how to attract more qualified visitors which may turn into leads and eventually into clients. In my humble opinion,… Read More 

What Can Software Do to Re-Humanize the Workplace and Improve Results?

What Can Software Do to Re-Humanize the Workplace and Improve Results?

By Piers Bishop | Apr 11 2013

While computers have streamlined so many administrative tasks in the last twenty years, employee satisfaction has decreased significantly. So have we lost sight of something important, some element of human nature that is not working… Read More 

It's Still Rock and Roll to Me

It's Still Rock and Roll to Me

By Francis Moran | Apr 11 2013

The rise of content marketing as an umbrella term for a whole host of marketing activities is an example of how the terms, tools and techniques available to marketers might be in constant flux, with… Read More 

Why I Hate Tech Marketing

Why I Hate Tech Marketing

By Francis Moran | Apr 10 2013

I love working in technology marketing, but every coin has a flip side, and today I'm going to talk about some of the things I truly dislike about tech marketing. Read More 

Focusing on Relationships, Not Sales, Generates Greater Revenue

Focusing on Relationships, Not Sales, Generates Greater Revenue

By Ernan Roman | Apr 09 2013

Traditional marketing has often focused on getting the sale. Instead, marketers should focus on retention and how to keep more customers for longer periods. Customer Lifetime Value, (CLTV), is a simple equation for helping you… Read More 

How To Build a Healthy Relationship with Your ERP Software Partner

How To Build a Healthy Relationship with Your ERP Software Partner

By Anya Ciecierski | Mar 26 2013

The process of shopping for and implementing a top ERP software solution involves much more than just choosing a vendor. You also need to choose an implementation partner, and this is an important relationship. Read More