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Medieval Marketing
By Dr. Emily R. Coleman | May 27 2013
There are very few modern women who have not, at some point, muttered about the sadist who thought up high-heeled shoes. Ever wonder how the fashion started? Read More
Making Your App a Customer Engagement Solution
By Ernan Roman | May 14 2013
Businesses know mobile apps offer tremendous customer engagement opportunities – if done correctly. Unfortunately, businesses can overspend on customer engagement solutions like mobile applications without the engagement payoff. Follow these tips to avoid that outcome. Read More
My Top Travel Tips
By Francis Moran | May 13 2013
A lot of entrepreneurs and startup CEOs become reluctant road warriors as they raise funding and meet with customers who can be globally distributed. If today's post helps stretch your scarce travel dollars while making… Read More
How To: Assess your Analytics Solution
By Jeff Adelson-Yan | May 07 2013
How many levels are you away from predictive analytics? This solution is a great way to marry current and historical data to predict future business trends, which can in turn help you optimize your business… Read More
AmEx: Small Biz Engagement Drives $5.5 Billion in Spending
By Ernan Roman | May 03 2013
In a study by the Business Marketing Association, most BtoB marketers say customer engagement is a high priority within their marketing organization (72 percent), but 43 percent grade their company's level of customer engagement, a… Read More
The Case For – and Against – ERP Customization
By Panorama Consulting | May 03 2013
When it comes to ERP systems, the word “customization” is one of the most dreaded terms that an executive hears. In fact, I would estimate that at least 90-percent of Panorama’s ERP selection clients indicate… Read More
Seven Steps to Software Project Failure
By Donald Beckett | May 02 2013
In spite of 30 years of structured programming, CASE tools, OO development, 4th GL languages, CMMI, and PMI, the failure rate for larger projects has failed to respond to all of this love and attention.… Read More
5 Things to Love about Big Data
By Steve Parker, Jr. | Apr 25 2013
If you’ve been saying (and typing) the phrase “the problem with Big Data,” you’ve been looking at it all wrong. Sure, it may seem like a daunting task: harnessing, aggregating and organizing your data, then… Read More
What’s the difference between electronic and digital signatures?
By Emily Maxie | Apr 23 2013
There's a lot of confusion about the difference between the terms "electronic signature" and "digital signature." In fact, many people use the phrases interchangeably. Though they have a lot in common, there are some big… Read More
Use Buzzwords Wisely
By Alex Antonatos | Apr 12 2013
Essentially, most of the really popular buzzwords ones have become cliché, and therefore make it easy for a customer to spot the sales pitch, and customers do not like to buy sales pitches. They like… Read More